Gerald

Squarespace Website Designer & Financial Services Web Developer

Kabbage • Freelance

Apr 2024 - Jul 2024 • 3 mos

Led the website design and development of modern Squarespace websites and professional landing pages for Kabbage, a financial consulting company. Designed polished, conversion-focused digital experiences that strengthened the company’s online presence and clearly communicated its financial consulting services to prospective clients. Developed responsive service pages, landing pages, and business website sections optimized for lead generation, user engagement, and clear presentation of financial consulting solutions. Applied responsive design principles and performance optimization techniques to deliver seamless experiences across desktop, tablet, and mobile devices. Executed a comprehensive Squarespace website redesign focused on improving information architecture, navigation, service discoverability, and brand positioning. Modernized the visual design and website structure to create a more professional, credible, and user-friendly digital experience for financial consulting clients. Additional work included Squarespace website setup, service page development, landing page design, website content structuring, responsive optimization, SEO improvements, website maintenance, and ongoing design updates to support Kabbage's digital growth and client acquisition initiatives. Key Skills: Squarespace Website Design, Squarespace Redesign, Financial Services Website Development, Financial Consulting Website Design, Business Website Development, Landing Page Design, Lead Generation Website Design, Responsive Website Design, Custom Squarespace Design, Squarespace Development, Service Page Design, Website Redesign, Website Performance Optimization, Mobile Optimization, SEO Optimization, Website Maintenance, Professional Website Design, Corporate Website Design, Conversion-Focused Web Design, User Experience Design, Website Development, Business Website Design, Information Architecture, Landing Pages, Custom Website Development

WordPress Website Developer & Healthie Platform Designer

Healthie • Freelance

Jul 2023 - Dec 2023 • 5 mos

Led the website design and website development of modern WordPress websites and landing pages for Healthie Health’s telemedicine services. Built high-converting business websites using Elementor Pro, Astra Pro, and Crocoblock to create scalable landing page designs, healthcare service portals, and patient resources optimized for user experience, responsive design, and accessibility. Developed several WordPress landing pages for digital health campaigns and wellness initiatives, implementing appointment booking, consultation scheduling, and secure patient contact workflows. Improved website speed, speed optimization, and fast loading performance to ensure seamless navigation across mobile and desktop devices. Also executed website redesign, redesign WordPress projects, and Squarespace redesign migrations for healthcare partners transitioning to scalable WordPress website builder systems. Delivered responsive website architecture optimized for healthcare marketing funnels and business SEO visibility. Additional work included Figma to Elementor conversion, clone website development, duplicate WordPress staging environments, and ongoing website maintenance while ensuring secure web development practices and scalable infrastructure. Key Skills: WordPress Website Development, Elementor Pro, Elementor Website Design, WordPress Landing Pages, Landing Page Design, WordPress Developer, WordPress Expert, Responsive WordPress Design, Website Design, Website Development, Healthcare Website Design, Booking Website Development, Appointment Scheduling Integration, Website Speed Optimization, Fast Loading Websites, Website Bug Fix, Website Migration, Figma to Elementor, Astra Pro, Crocoblock, Responsive Website Design, SEO Optimization, Custom Website Design, WordPress Website Builder, Mobile Optimization

Ecommerce WordPress & WooCommerce Website Developer

Boston Commerce • Freelance

Dec 2022 - Aug 2023 • 8 mos

Led the website design and website development of ecommerce WordPress websites and product landing pages supporting Boston Properties’ digital real estate campaigns. Built modern WordPress websites using Elementor Pro, Astra Pro, and WooCommerce to create scalable ecommerce websites optimized for responsive design and high converting product pages. Developed landing pages, lead capture pages, and sales funnel pages for product launches, integrating payment systems, ecommerce checkout, and marketing automation tools. Implemented speed optimization, fast loading performance, and technical SEO improvements to support large-scale traffic and improved conversions. Also executed website redesign, redesign WordPress projects, and rebuild WordPress stores to modernize ecommerce user experience and improve mobile optimization. Additional work included clone website projects, WordPress maintenance, WooCommerce store configuration, and responsive website improvements supporting ecommerce marketing campaigns. Key Skills: WordPress Website Development, WooCommerce Store Development, Ecommerce Website Development, WordPress Elementor Design, Elementor Pro Expert, Landing Page Design, Sales Funnel Pages, Lead Capture Pages, Product Page Design, Website Speed Optimization, Fast Loading Websites, Technical SEO, Responsive WordPress Design, Website Design, Website Development, Website Redesign, Clone Website Development, WordPress Maintenance, Responsive Website Design, Custom WordPress Development, Ecommerce Store Setup, SEO Optimization, Mobile Optimization, Web Development, Business Website Design