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Fiverr Pro
Nederlands
$
USD
Gerardo B
@gerardobautifiv
Digital Performance Manager
Verenigde Staten
Spaans, Engels
Over mij
I am a performance-driven Paid Digital Marketing professional with over a decade of experience specializing in scalable advertising strategies. I have helped companies grow through paid search, display, and social media across platforms like Google Ads and Meta. I am passionate about data, creativity, and driving measurable business outcomes.
Skills
Gerardo B
offline •
Bekijk mijn diensten
Beoordeling en optimalisatie van reclame
I will manage your performance marketing and digital ad campaigns
Werkervaring
Digital Performance Manager
Boats Group • Fulltime
Dec 2025 - Present • 10 mos
Driving full-funnel performance marketing strategy across global marine marketplaces, with a focus on scalable growth, advanced tracking, and media efficiency. • Own paid media strategy across Search, Paid Social, and Performance Max, optimizing for CPA, ROAS, and lead quality • Built and manage tracking infrastructure including pixels, CAPI, offline conversions, and attribution logic across platforms • Partner with analytics, product, and data teams to deliver clean, actionable performance reporting • Optimize budget pacing, audience strategy, and creative testing to maximize acquisition efficiency • Support global media initiatives across multiple brands and international markets • Translate business goals into measurable digital outcomes through rigorous testing and data analysis Tech stack: GA4, Adobe Analytics, Meta & Google Ads, Offline Conversion APIs, CRM integrations, GTM, Power BI
NextEra Energy Resources
NextEra Energy, Inc. • Fulltime
Aug 2024 - Dec 2025 • 1 yr 4 mos
Led digital marketing strategy and execution for FPL's Energy Conservation and Customer Retention programs, including On-Call, AC Rebate, Residential Energy Manager (REM), Business Energy Manager (BEM), Budget Billing, and SolarTogether. • Drove enrollments and customer engagement through data-driven campaigns across Google, Meta, YouTube, LinkedIn, and programmatic (Simpli.fi) • Developed and optimized multi-channel paid media strategies reaching millions of Florida customers • Implemented a new pixel architecture and conversion tracking across enrollment funnels • Added advanced tracking and audience overlays (GA4, Acxiom) to continuously improve CPA/CPE efficiency • Collaborated with analytics, product, IT, and agency partners to improve data accuracy and attribution • Delivered measurable growth in participation and cost efficiency across major programs
Head of Media Buying (Performance Marketing | Lead Gen | DTC | Multi-Channel Strategy)
OnPoint • Fulltime
Feb 2019 - Apr 2024 • 5 yrs 2 mos
Head of all paid media operations for a fast-scaling digital network serving U.S., LATAM, and Spanish markets. Led a team of media buyers and analysts to plan, launch, and scale multi-channel campaigns. Owned the full lifecycle of campaign strategy including budget allocation, bidding strategies, creative testing, and analytics to drive substantial revenue growth.
