Geri Mileva

Content Strategist

Emmotivo • ZZP

Feb 2012 - Present • 14 yrs 3 mos

- Manages all aspects of content development: idea generation, research, writing, gathering strategic input, editing, collaborating with content stakeholders - Manages and oversees the performance of original content and makes strategic recommendations to improve reach and effectiveness under tight deadlines - Conducts interviews with subject matter experts, public figures, and individuals who are pillars of their community - Manages and oversees the analysis of website usage, social engagement, email communications performance, SEO, and advertising campaign effectiveness - Explores new routes to market, evangelizes content marketing across the business, and drives awareness of various campaigns and activities - Directs and oversees the scope, implementation, management, and review of marketing campaigns - Develops and incorporates advanced methodologies for understanding metrics and analytics into every marketing function, and integrates those methodologies cross-functionally - Works on defining marketing ROI, executing with metrics in mind and focusing on the decisions that will improve marketing ROI long-term

IP Development Engineer - Service Architecture

Interoute

Feb 2010 - Jan 2012 • 1 yr 11 mos

- Developing and releasing new IP services and products; - Managing the testing process and methodology with major European Telecom providers for the addition of new services/products in the company portfolio; - Taking a lead role for the analysis, definition, and development of the end-to-end IP architecture; - Analyzing and driving key platform decisions and directions, providing guidance to IP network engineering and implementation groups; - Leading proof of concept engagements and evaluating new architectures and solutions; - Managing and documenting design standards as well as updating documentation for existing designs to reflect changes in architectures; - Developing configuration templates for the IP network engineering and implementation groups.

Independent Contractor: Digital Marketing

Contractor

Jan 2010 - Jan 2012 • 2 yrs

- Content writing; - Search Engine Optimization (SEO) and Search Engine Marketing (SEM); - Social Media Marketing (SMM) and Social Media Optimization (SMO); - Keyword research and SERP analysis; - Google AdWords PPC Management; - Website content creation, management and analysis; - Website development and management – Wordpress CMS, HTML, CSS, PHP; - Google Analytics, Webmaster Tools, AdWords, AdSense; - Affiliate marketing, Cost Per Action (CPA) / Pay Per Lead (PPL) networking.