Akinwumi .A.

GoHighLevel Lead Nurturing & SMS/Email Campaign Specialist

GrowthExpertz • Freelance

Mar 2024 - Mar 2025 • 1 yr

Worked as a GoHighLevel lead nurturing and campaign specialist for a performance marketing agency serving clients across real estate, fitness, wellness, and professional services industries. My primary responsibility was designing and building complete lead nurturing systems inside GoHighLevel — from the initial lead capture point all the way through to booked appointment or closed sale — using a combination of automated SMS sequences, email campaigns, pipeline triggers, and behavioral workflow logic. For each client, I began by auditing their existing lead flow to identify where leads were dropping off and why follow-up sequences were failing to convert. I then rebuilt their entire nurturing system from scratch — creating multi-step SMS and email sequences that were personalized, timely, and triggered based on specific lead behaviors such as form submissions, page visits, link clicks, and pipeline stage changes. I configured GoHighLevel tags and segments to ensure every lead received the most relevant follow-up based on their interests, actions, and stage in the buying journey. In addition to nurturing sequence builds, I handled complete Twilio and LeadConnector setup and verification, A2P 10DLC registration and compliance management, and sender reputation monitoring to ensure high SMS deliverability rates across all client accounts. I also built broadcast email campaigns, promotional SMS blasts, and re-engagement sequences for dormant leads — consistently helping clients reactivate cold contacts and generate new bookings from their existing database. Every campaign I delivered was tested end-to-end before going live to ensure flawless performance and maximum conversion potential.

GoHighLevel Funnel & Landing Page Expert

Techverx • Freelance

Sep 2024 - Jan 2025 • 4 mos

Designed high-converting sales funnels and landing pages using GoHighLevel Integrated payment gateways, calendars, and tracking tools Optimized funnels for better user experience and lead generation Delivered complete funnel systems tailored to client business goals

GoHighLevel E-Commerce & Checkout Page Specialist Company Builder

Ecommerce • Freelance

May 2024 - May 2024 • 0 mos

Worked as a GoHighLevel e-commerce and checkout specialist for a digital commerce agency building online sales systems for product-based and service-based businesses. My primary responsibility was designing and building high-converting GoHighLevel checkout pages, order forms, upsell and downsell pages, and complete e-commerce funnels — integrated with payment gateways and automated post-purchase workflows to deliver a seamless buying experience from first click to fulfilled order. For each client, I configured GoHighLevel payment integrations with Stripe and other supported payment processors — setting up one-time payment options, subscription plans, payment installment plans, and free trial offers based on the client's pricing model. I built multi-step checkout funnels that included order bump offers, one-click upsells, and downsell pages designed to maximize average order value at every stage of the purchase process. Every checkout page was designed to be clean, professional, and optimized for conversion — minimizing distractions and friction to keep buyers moving forward through the funnel. Beyond the checkout build, I set up complete post-purchase automation workflows inside GoHighLevel — including order confirmation emails, SMS notifications, digital product delivery sequences, customer onboarding workflows, and review request automations triggered at strategic intervals after purchase. I also built abandoned cart recovery sequences that re-engaged prospects who reached the checkout page but did not complete their purchase — recovering a significant percentage of otherwise lost revenue for each client. Every e-commerce system I delivered was thoroughly tested across multiple devices and payment scenarios before going live to ensure flawless performance.