Samuel Bolu

GoHighLevel Specialist & Marketing Automation Manager | Pinnacle Real Estate

Pinnacle Real Estate • Freelance

Feb 2026 - Present • 3 mos

When I joined Pinnacle Real Estate, their lead management was chaos. Spreadsheets, sticky notes, and six disconnected tools. Agents manually texted every lead—response times averaged 6+ hours, and 60% of leads never received follow-up. Appointment no-shows cost $15k+ monthly in lost commissions. Challenge #1 – Data Chaos: 2,500+ scattered contacts with duplicates and missing source tracking. I executed full GoHighLevel migration, deduplicated 800+ records, standardized fields, and built lead routing by property type and zip code. Every contact now carries clean UTM parameters. Challenge #2 – No Automated Follow-Up: Lead-to-showing time was 11 days—buyers found other agents. I architected 25+ multi-channel workflows: immediate SMS with agent photo, day 1 email with market stats, day 3/7/14 follow-ups. Lead-to-showing dropped to under 48 hours. Challenge #3 – 45% No-Show Rate: I built three-touch confirmation: immediate booking text, 24-hour reminder, 1-hour check-in. No-shows plummeted to under 12%. Agents recovered 8+ hours weekly. Challenge #4 – SMS Compliance Risk: The agency was one complaint away from blocked numbers. I handled full A2P 10DLC registration: brand verification, campaign vetting, double opt-ins. Delivery rates hit 99% with zero blocks. Challenge #5 – Reporting Blind Spots: Monthly reports were manual PowerPoint decks. I built unified dashboards tracking lead source performance, pipeline velocity, agent activity, and ROI per campaign. Leadership now reviews real-time data. Challenge #6 – Disconnected Tools: Calendly, Follow Up Boss, Mailchimp—nothing talked. I connected everything natively in GoHighLevel or via Zapier. Agents now work from one screen. Results: $2.3M in closed commission tracked through GHL, 40% higher lead-to-showing conversion, 75% less manual follow-up, 15+ hours weekly saved per agent, 100% adoption. Tools: GoHighLevel (Workflows, Funnels, SMS, Email, Snapshots), A2P compliance, Zapier, Calendly, Stripe, Facebook Lead Ads,

CRM & Marketing Automation Specialist

Elab Consulting • Freelance

Jan 2026 - Feb 2026 • 1 mo

Key Responsibilities & Achievements: Architected and implemented end-to-end marketing automation workflows in GoHighLevel, reducing manual follow-up time by 75% and increasing lead response rates by 40% Designed and executed multi-channel email campaigns from strategy to deployment, managing subscriber lists, segmentation, and A/B testing to optimize open rates and conversions Successfully navigated A2P 10DLC compliance for high-volume SMS campaigns—handled brand registration, campaign vetting, and carrier approvals to ensure uninterrupted message delivery Integrated third-party APIs (Calendly, Stripe, Zapier) with CRM systems to create seamless data flow between appointment setting, payment processing, and lead tracking Monitored email deliverability metrics, implemented authentication protocols (DKIM/SPF), and maintained sender reputation to keep bounce rates under 2% Managed complete campaign lifecycle: planning, audience segmentation, content coordination, deployment, and performance analysis with actionable reporting Tools used: GoHighLevel, HubSpot, Twilio, Zapier, Mailchimp, Google Analytics