Gifty N

Shopify Designer | Shopify Store Design & Conversion Optimization

upwok • Freelance

Sep 2026 - Oct 2026 • 1 mo

Designed and optimized Shopify storefronts, product pages, and landing pages for eCommerce brands, contributing to $50K+ in combined client revenue through improved store presentation, UX, and conversion-focused design. ➤Redesigned Shopify product pages and storefront sections to create clearer product journeys, stronger CTAs, mobile-responsive layouts, and more persuasive shopping experiences. ➤Helped eCommerce brands optimize their Shopify stores around customer behavior, product positioning, trust elements, navigation, and conversion opportunities. ➤Combined Shopify design, UX optimization, SEO-friendly structure, and conversion strategy to create storefronts designed to attract visitors and turn them into customers.

Shopify Marketing Specialist | eCommerce Growth & Shopify Marketing

Upwork • Freelance

Aug 2026 - Sep 2026 • 1 mo

Developed and implemented Shopify marketing strategies for eCommerce brands, combining SEO, email marketing, product marketing, conversion optimization, and customer retention to support store growth. ➤Optimized 50+ Shopify product and collection pages with targeted keywords, persuasive product messaging, stronger CTAs, and conversion-focused content. ➤Supported marketing campaigns by improving product positioning, promotional landing pages, collection organization, and merchandising strategies to make products easier to discover and purchase. ➤Created and optimized customer retention strategies using Klaviyo and Shopify, including targeted email campaigns, abandoned cart flows, welcome sequences, win-back campaigns, and replenishment automation. ➤Conducted competitor and customer research to identify market opportunities, customer pain points, product angles, and promotional opportunities that could strengthen Shopify marketing campaigns. ➤Combined Shopify marketing, eCommerce SEO, email marketing, UX, product optimization, and conversion strategy to create a stronger customer journey from discovery to purchase and repeat purchase. ➤Helped Shopify brands build more effective marketing systems by aligning their store design, product pages, SEO, email campaigns, and customer retention strategy with their overall business goals.

Shopify CRO Specialist | eCommerce Conversion Optimization

upwok • Freelance

Jul 2026 - Jul 2026 • 0 mos

Optimized Shopify storefronts, product pages, and landing pages to reduce purchase friction, improve user experience, and create smoother customer journeys from product discovery to checkout. ➤Identified conversion barriers through Shopify store audits, UX analysis, competitor research, and customer journey reviews, recommending practical improvements to page structure, navigation, and product presentation. ➤Improved product page elements, including CTAs, product descriptions, imagery, trust badges, reviews, pricing displays, and upsell sections, to communicate product value and encourage purchase decisions. ➤Redesigned Shopify landing pages and storefront sections using PageFly, GemPages, Replo, and Shopify themes, applying conversion-focused layouts and mobile-first design principles. ➤Applied A/B testing principles, funnel analysis, and performance tracking to evaluate potential improvements and guide data-informed optimization decisions. ➤Combined Shopify CRO, UI/UX design, eCommerce SEO, mobile optimization, and checkout journey improvements to help online stores make better use of existing traffic and improve sales opportunities. OVERALL ACHIEVEMENT Developed a conversion-focused approach to Shopify optimization that connects user behavior, persuasive product presentation, responsive design, and data-informed improvements to help eCommerce brands build more effective shopping experiences and pursue sustainable revenue growth.