Giovanni Cocco

Full-Stack Developer

Fiverr • Freelance

Jan 2019 - Present • 7 yrs 7 mos

As a full-stack web developer, I build fast, scalable, and secure websites, AI apps, and custom software for seamless user experiences. My responsibilities included: - Building AI-powered web apps - Developing custom full-stack websites (frontend + backend) - Creating SaaS platforms & admin dashboards - Integrating REST APIs and databases - Implementing responsive, mobile-friendly designs - Setting up user auth, roles, and payment systems - Providing complete deployment and support Delivered, secure, and scalable solutions that drive business growth and improve operational efficiency.

Growth & Performance Marketing Manager

WeWork • Fulltime

Dec 2021 - Dec 2022 • 1 yr

Led WeWork’s digital acquisition strategy across Latin America, managing performance campaigns simultaneously in Brazil, Colombia, Ecuador, Mexico, and Chile. The project focused on scaling qualified demand for coworking spaces, meeting rooms, flexible offices, and long-term workspace subscriptions. The challenge was to reach multiple customer segments, from solo entrepreneurs and freelancers to SMBs and enterprise companies, while ensuring that leads progressed through a structured B2B sales funnel. In Google Ads, I implemented a STAG — Single Theme Ad Groups — structure, organizing campaigns by search intent, country, service type, and awareness stage. This allowed each user journey to be aligned with the buyer’s intent, from immediate workspace searches to enterprise office solutions. In LinkedIn Ads, I structured campaigns by company size, seniority, job title, and business profile, creating different narratives for individual professionals, small businesses, and corporate decision-makers. The operation required strict campaign governance across five markets, including budget control, audience segmentation, localized messaging, asset adaptation, and performance optimization. The strategy was not focused on generating cheap leads, but on improving lead quality and revenue progression. Campaigns were optimized across MQL, SAL, SQL, SQO, workspace reservations, sales opportunities, and long-term subscription potential. This experience combined paid media, B2B growth, sales funnel optimization, regional campaign management, and close alignment with inbound sales teams to support acquisition and pipeline growth at scale.