Gleb Kh

Creative Director & Narrative Lead

Self Employed • ZZP

Apr 2025 - Present • 1 yr 5 mos

As an Independent Creative Director and Narrative Lead, I provide high-level narrative design, worldbuilding, and creative strategy for international animation projects, indie game developers, and multimedia brands. Key Responsibilities & Creative Frameworks: Creative Leadership & Narrative Design: Conceptualizing and developing comprehensive lorebooks, world bibles, character profiles, and setting guidelines for animation and gaming IPs. 360° Content Strategy: Designing integrated content ecosystems. Designing user acquisition and high-retention frameworks for private digital communities and cross-platform distribution. Audio-Visual Concepting: Bridging the gap between storytelling and sound. Writing detailed Audio Design Documents to help developers communicate seamlessly with composers and sound designers. Copywriting & Editorial Control: Writing complex scripts, maintaining strict Tone of Voice across all media, and managing team/vendor content quality. Publishing & Research: Conducting deep academic and market research into audiovisual art, musicology, and pop culture to deliver highly engaging non-fiction literature. Key Achievements & Milestones: Worldbuilding & Strategy: Successfully developed from scratch a comprehensive lorebook and 360° communication strategy for a major international animation media project (currently under a strict NDA). Published Authorship: Authored a major non-fiction book focusing on the "Art of Anime Soundtracks" (commissioned by Bombora Publishing, set to hit shelves in 2026 Fall). Media Platform & Industry Access: Founded and grew a premier media blog/platform dedicated to anime and video game soundtracks for the CIS audience, building a community of 35K+ highly engaged followers. Personally interviewed world-renowned industry composers. Community Management: Designed and launched an exclusive, private digital community for celebrated author Vera Bogdanova, securing 50+ highly active premium members in the first month alone.

Creative Director

Self employed / Freelance • Fulltime

May 2022 - Mar 2025 • 2 yrs 10 mos

Served as the Creative Director for VAUVISION Music Label, leading the company’s creative vision, content production, and cross-media marketing strategies to drive catalog expansion, brand awareness, and revenue growth. Key Responsibilities & Creative Direction: Content Ecosystem Design: Conceptualized and executed the label's entire content strategy from initial ideation to final production, spanning long-form documentary/journalistic videos to high-impact short-form multimedia formats. Artist Identity & Tone of Voice: Built comprehensive, 360-degree creative personas for music artists, establishing distinct visual styles, unique narrative positioning, and tailored audience engagement frameworks. Community & Channel Growth: Designed, launched, and optimized direct-to-fan marketing funnels and monetization mechanics within digital and social ecosystems. Project & Team Management: Supervised cross-functional production teams, managing budgets, strict release deadlines, and multi-platform distribution. Legal & Rights Management: Negotiated and secured strategic contracts with major copyright management societies to protect and monetize the label's expanding asset catalog. Key Achievements & Business Impact: Catalog & Revenue Growth: Successfully expanded the music catalog by over 10,000 tracks within a single year, and boosted final quarter profits through rights optimization. Viral Content: Produced a diverse portfolio of short-form and journalistic video content that achieved tens of millions of cumulative organic views, drastically increasing overall brand footprint. Community Scaling: Developed an organic growth blueprint for the official Telegram ecosystem, scaling the core audience from 1,000 to over 10,000+ highly engaged subscribers and opening up sustainable ad-revenue and info-product monetization streams. Product Innovation: Conceptualized, packaged, and launched profitable online educational formats and marathons for artists.