Gnanauthayan G

Lead Product Manager

Quacquarelli Symonds QS • Fulltime

Nov 2023 - Present • 2 yrs 6 mos

Drove a 133% increase in monthly user account creation, through Improved UX and Google Onetap Signin features. Completely rebuilt the course recommendation tool, which now strategically prioritizes top University partners and contributes 30% of all University partner leads. Also, doubled of conversion rates on the user onboarding journey of this tool. Established a new organic traffic channel by building Uni comparison pages with dynamic URLs, significantly enhancing overall lead generation. Launched a high-growth scholarship journey that generates 3X more traffic and acts as an additional, consistent lead generation source for University partners. Delivered a 10X improvement in new prospect registrations by leading the integration and optimization of the Unibuddy third-party student chat platform. Optimized core university pages to boost lead generation by 33%, ensuring maximum performance from existing, high-value assets.

Product Manager II

upGrad • Fulltime

Feb 2022 - Nov 2023 • 1 yr 9 mos

Led the UI/UX redesign, enhancing user experience through collaboration with the design team, resulting in a consistently high CSAT score of 4+/5, reflecting improved user experience and satisfaction. Developed and implemented an Automated Discussion Moderation system by integrating with OpenAI, effectively automating a previously resource-intensive manual moderation process. Spearheaded the implementation of a seamless one-click content reporting feature, including autoscreenshot capture, driving increased user engagement and enabling the content team to elevate content quality. Implemented advanced user behavior analysis and real-time tracking by seamlessly integrating Mixpanel, providing invaluable insights for data-driven decision-making and product improvements. Innovated and constructed a gamification engine that incentivizes and rewards learners for accomplishing predefined tasks, enhancing user engagement and motivation.

Product Manager

Udhyam Learning Pvt ltd • Fulltime

Jul 2021 - Feb 2022 • 7 mos

Formulated the product vision and constructed a comprehensive roadmap for a chatbot-based learning app, aligning with goals for the next year and beyond. Advocated data-centric decision-making within the team. Leveraged Mixpanel for detailed user behavior analysis and real-time tracking, introducing essential metrics such as retention, funnel conversion, and user activation. Successfully implemented user journey improvements, leading to notable improvements in key metrics, including a 15% increase in course completion and a 12% boost in onboarding conversion. Launched the MVP of the content management platform within a swift three-month timeframe.