
Arshia L
B2B Lead Generation and Cold Email Specialist, Apollo, Clay, Instantly
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B2B Lead Generation and Cold Email Specialist
Self Employed • Freelance
Feb 2025 - Present • 1 yr 5 mos
I help B2B companies and agencies book meetings through cold email and outbound. I set up sending infrastructure with proper SPF, DKIM, and DMARC for deliverability, build verified prospect lists with Apollo, Clay, and Sales Navigator, and run multi step campaigns in Instantly and Smartlead. I also handle LinkedIn outreach automation and influencer sourcing. My focus is replies and pipeline, not just opens, and I deliver clean, white label, client ready results for agencies.
Outbound and Lead Generation Specialist
Agency • Freelance
Nov 2024 - Sep 2025 • 10 mos
I run white label outreach campaigns on behalf of marketing and lead generation agencies. This includes building targeted lead lists, setting up and warming cold email infrastructure, managing LinkedIn automation, and reporting on campaign performance. Deliverables are prepared to be client facing, so agencies can pass them straight to their own clients under their brand.