Susita S

Social Media Designer

Bridget's Elegance • Freelance

Nov 2024 - Nov 2024 • 0 mos

Challenge: Bridget had a business idea for selling luxury jewelry, perfumes, and nightwear but no brand foundation—no name, visual identity, or market positioning. She needed a complete brand built from scratch that would resonate with her target audience in the luxury market. Solution: I led a comprehensive brand development process, starting with strategic discovery to understand her vision, target customers, and market positioning. From there, I developed the brand name "Bridget's Elegance," created a compelling tagline, and designed a complete visual identity system including logo, color palette, and brand guidelines. Through collaborative refinement, we ensured every element aligned with her luxury positioning. Result: A turnkey brand identity that positioned Bridget's business to compete in the luxury market from day one. The complete package included brand naming, strategic positioning, logo design, visual system, and guidelines—giving her everything needed to launch with confidence and consistency. Deliverables: Brand naming & strategy, tagline development, complete logo suite, color palette, brand guidelines, social media design system

Brand Designer

Trey's Couture • Parttime

Sep 2024 - Sep 2024 • 0 mos

Challenge: Trey's Couture had a vision to become a standout international clothing brand, but their visual identity didn't reflect that ambition. Solution: I created a complete brand identity system, leading strategic decisions on positioning, color strategy, and brand messaging to ensure every element communicated their premium positioning. Result: A versatile brand system with 4 logo variations, comprehensive guidelines, and mockups that gave Trey's Couture the professional foundation needed to compete in the fashion industry.

Social Media Designer

CAKES BY TREY • Freelance

Jul 2024 - Jul 2024 • 0 mos

Challenge: After establishing brand trust through previous work, Trey needed marketing materials for two ventures: a professional menu design for Cakes by Trey and promotional flyers for Trey's Exchange. Both required designs that would drive customer interest and maintain brand consistency. Solution: I designed a custom menu for Cakes by Trey that showcased products appealingly while maintaining usability and brand aesthetics. For Trey's Exchange, I created eye-catching promotional flyers that communicated key information clearly while standing out in competitive marketing channels. Result: Marketing materials that not only met but exceeded client expectations, leading to repeat business across multiple ventures. The designs successfully balanced visual appeal with functionality, supporting both businesses' customer acquisition goals. Deliverables: Custom menu design (Cakes by Trey), promotional flyer design (Trey's Exchange)