
Gui Lacerda
Graphic Designer
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Social Media
Freelance • Freelance
Sep 2025 - Present • 1 yr 1 mo
For Nogueira Trail, I developed a complete set of social media visuals focused on creating a cohesive and engaging visual identity for the brand. I designed 9 Instagram carousel posts and 2 additional standalone graphics, combining typography, imagery, composition, and color treatment to create a consistent visual language across the content. The designs were developed with Instagram's formats and content flow in mind, balancing strong visual impact with clear communication and readability. The project focused on transforming the brand's content into polished, structured social media assets that feel consistent as a collection while giving each post its own visual character.