
Humaira L
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Amazon PPC
Trend Max • Freelance
Mar 2026 - Apr 2026 • 1 mo
Experienced Amazon PPC Specialist managing and optimizing advertising campaigns to improve sales performance and profitability. Skilled in keyword research, campaign structure (Auto & Manual), bid optimization, and ACoS reduction strategies. Managed multiple product campaigns, focusing on data-driven decisions to scale winning keywords and eliminate underperforming ones. Regularly monitor performance metrics such as CTR, CPC, conversion rate, and ROAS to ensure consistent growth. Implemented strategies like budget reallocation, negative keyword targeting, and listing optimization support to improve overall ad efficiency. Also experienced in running promotional experiments (e.g., deals and offers) to increase sell-through and visibility. Focused on improving profitability while maintaining competitive positioning in the market.