Muhammad Hammad

TikTok Shop Director

Ageless Foundation Laboratories

Oct 2025 - Jan 2026 • 3 mos

Served as TikTok Shop Director for a US-based health and wellness brand, managing the complete TikTok Shop growth operation end-to-end. Recruited and managed 3,000+ TikTok creators, produced 100+ UGC videos, and built the full affiliate pipeline from scratch. Launched and optimized GMV Max campaigns achieving consistent 4-7x ROAS. Managed shop health, listings, bundles, logistics, and Seller Center operations daily. Key results: $125,534 revenue in 90 days, $89,390 GMV in a single 28-day period, 4,370 orders, 78K+ visitors, and a top affiliate video generating 1.9M views and $24,200 in GMV.

TikTok Shop Director

Refocused Management

Feb 2022 - Apr 2025 • 3 yrs 2 mos

I build TikTok Shop growth systems that compound — not campaigns that spike once and disappear. In the last 4 years I've managed 70+ TikTok Shops across the US and UK, generated $5M+ in total GMV, and scaled brands from zero to $100K+ in 90 days. My work covers the full ecosystem — GMV Max ads, affiliate pipelines, creator seeding, UGC strategy, shop setup, and performance optimization. The brands I work with are in skincare, wellness, lifestyle, supplements, and hair care. The system I build works across all of them because it's built on data — not guesswork. What I actually do day to day: Launch and optimize GMV Max campaigns hitting 4-7x ROAS consistently. Build affiliate pipelines recruiting 500 to 3,000+ creators per brand — micro to macro. Manage creator briefs, sample seeding, content tracking, and commission structures. Set up and optimize TikTok Shop listings, bundles, hooks, and CTAs for maximum conversion. Monitor shop health, policy compliance, violations, and payout management. Analyze performance weekly — scale what works, cut what doesn't, fast. Verified results from recent work: $0 to $125,534 in 90 days for a DTC health brand. +2,770% GMV growth in a single 7-day period. $89,390 GMV in 28 days across 4,370 orders. 441K+ organic visitors in one month with zero paid ads. 1.9M views generating $24,200 GMV from one affiliate video. 10,000+ active TikTok creators managed across all client accounts. I've worked with brands including Ageless Foundation Laboratories, Braidscape, Satori Life, Immoortal Cult Beauty, and Invicta Pro Shot among 50+ others. This is not learn-as-you-go work. I know which creators convert, how the TikTok Shop algorithm behaves, where GMV Max leaks money, and how to build a creator pipeline that runs without constant babysitting. If you need someone to own TikTok Shop growth end-to-end — you are in the right place.