Hamza Klaviyo

Humboldt

Humboldt • Fulltime

Apr 2026 - Present • 5 mos

Working with Humboldt Clothing Company to manage and optimize its email marketing and customer retention strategy, focusing on Klaviyo, automated customer journeys, audience segmentation, promotional campaigns, and revenue-focused email marketing for its e-commerce business. My primary responsibilities included: Managing and optimizing email marketing activities through Klaviyo to support customer engagement, retention, and revenue growth. Building and optimizing automated email flows, including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, and other customer lifecycle automations. Creating strategic customer segments based on purchase history, engagement, customer behavior, and lifecycle stages. Designing and developing promotional email campaigns for product launches, new collections, seasonal promotions, sales, and special offers. Creating responsive and visually engaging email templates aligned with Humboldt Clothing Company's brand identity and apparel-focused aesthetic. Implementing personalization and dynamic content to deliver more relevant shopping experiences to customers. Monitoring campaign and flow performance, analyzing key metrics, and making data-driven optimizations to improve engagement and conversions. Supporting customer retention through targeted lifecycle marketing, repeat-purchase campaigns, and re-engagement strategies. Collaborating on email marketing initiatives around new product drops, custom orders, clearance promotions, and other e-commerce activities.

Email Marketing Manager

MO4T • Fulltime

Aug 2025 - Present • 1 yr 1 mo

Working with MO4T to develop and manage its email marketing and customer retention strategy, with a strong focus on Klaviyo, automated customer journeys, segmentation, campaign execution, and revenue-driven email optimization. My primary responsibilities included: Manage and optimize MO4T’s email marketing strategy and customer lifecycle communications using Klaviyo. Build, configure, and optimize automated email flows including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Thank You, and other retention-focused automations. Create and manage targeted customer segments based on purchase behavior, engagement, customer lifecycle, and shopping activity. Design and develop high-converting email campaigns aligned with MO4T’s fitness, wellness, and supplement products. Develop responsive email templates with a strong focus on mobile optimization, personalization, brand consistency, and conversion. Analyze campaign and flow performance, including revenue, open rates, click-through rates, conversions, and customer engagement, and implement ongoing improvements. Support customer retention and revenue growth through strategic email automation, segmentation, personalization, and promotional campaigns. Collaborate with the MO4T team to align email marketing activities with product launches, promotions, seasonal campaigns, and overall e-commerce objectives.