h
hande_gunes

Hande G

@hande_gunes

CRM and Retention Leader

Turkije
Engels, Duits, Turks
Sommige informatie wordt in het Engels weergegeven.
Over mij
I am a results-driven CRM and Retention Leader with over 15 years of international experience in D2C E-commerce, Fintech, and Insurance. I specialize in maximizing Customer Lifetime Value through advanced marketing automation, technical platform migrations, and high-yield loyalty models. I have extensive expertise in Klaviyo, Braze, and Salesforce CRM.... Lees meer

Skills

h
hande_gunes
Hande G
offline • 

Bekijk mijn diensten

Ondersteuning voor e-mailplatforms
I will audit your klaviyo or braze setup to fix your retention
VanafUS$ 200 / projectMeer informatie
AI-gedreven campagnemanagement
I will set up high converting klaviyo or braze marketing automation
VanafUS$ 290 / projectMeer informatie

Werkervaring

Fractional Head of CRM & Retention

VitaEra

Nov 2021 - Present • 4 yrs 7 mos

Team Leadership: Lead and upskill a cross-functional CRM team of 3, managing retention and lifecycle operations for 4 distinct D2C brands across 8 international stores. Loyalty Program Launch: Built, launched, and operationally managed a company-wide loyalty program for a core brand; designed the technical CRM logic, reward tiers, and referral flows, resulting in a significant uplift in repeat purchase rates. Subscription Model Architecture: Spearheaded the end-to-end strategic launch and operational management of a recurring subscription model for a portfolio brand, establishing a highly predictable, recurring revenue stream. Omnichannel Execution: Architected and optimized localized multi-channel campaigns (Email, WhatsApp, In-App, Direct Mail) utilizing advanced data segmentation and rigorous A/B testing. Enterprise Migration: Successfully led the technical migration of the entire CRM infrastructure from Emarsys to Klaviyo, overseeing data schema integrations, marketing automation framework rebuilding, and tech-stack alignment. MarTech Collaboration: Partnered with BI and Engineering to refine data quality, ensuring robust, actionable insights and strict GDPR-compliant data flows.

Allianz

Senior CRM & Retention Consultant

Allianz • Fulltime

Jul 2020 - Nov 2021 • 1 yr 4 mos

App Retention Strategy: Defined and executed the CRM vision for the Heymoney mobile app, focusing on user activation, churn prevention, and lifecycle engagement. Cross-Channel Automation: Implemented scalable automated lifecycle programs and transactional communications using complex multi-channel flows (Push notifications, In-App messaging, Content Cards, and Email). Infrastructure Setup: Worked closely with engineering and BI teams to implement backend tracking systems and database integrations required for real-time CRM triggers.

Westwing

Global CRM Manager

Westwing • Fulltime

May 2018 - Aug 2020 • 2 yrs 3 mos

International CRM Strategy: Planned and executed cross-country, localized CRM campaigns for a leading European home & living e-commerce platform. Lifecycle Personalization: Built automated customer journeys aimed at converting new prospects into repeat buyers, consistently tracking and optimizing core retention KPIs.