
Hannah Richter
CrossBorder Growth Strategist Xiaohongshu WeChat Lead, Multilingual CRO W
Skills

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Werkervaring
Freelance Web Designer
Freelance • 8 mos
B2B Multilingual Copywriter & Corporate Narrative Lead | Global Voice Media
Feb 2025 - Jun 2025 • 4 mos
I focused on developing high-intent corporate website copy, international press releases, and executive biographies for companies entering foreign markets. My main objective was taking complex technical product capabilities and translating them into clear, value-driven written narratives that resonated with international commercial buyers. I built structured messaging frameworks, aligning the tone of digital promotional assets with primary website copy to ensure unified brand positioning across different countries. I monitored user interaction metrics via web analytics, adjusting headline wording and calls to action based on real engagement data to maximize lead capture rates. My strategic copywriting helped cross-border brands articulate their value proposition clearly and win enterprise client contracts.
Local Business Digital Setup & Multilingual Directory Consultant | Region Scale IT
Apr 2024 - Aug 2024 • 4 mos
As a technical consultant, I helped regional hospitality businesses, tour operators, and local service providers establish their first multilingual web presence and local directory listings. I worked with business owners who had no digital footprint, building responsive WordPress websites featuring multi-language switchers to attract international tourists and expatriate customers. I managed the layout configuration of local merchant center accounts, ensuring that contact information and service descriptions were accurately displayed across regional mapping directories. I connected web inquiry forms to automated email notification templates, allowing business owners to acknowledge new international inquiries immediately. My guidance helped traditional businesses expand their customer reach and capture revenue from foreign visitors predictably.
Senior Multilingual E-commerce Localization & CRO Specialist | EuroTrans Commerce IT
Freelancer.com • Freelance
Apr 2024 - Aug 2024 • 4 mos
I specialize in rapid, high-accuracy e-commerce store localization, multilingual translation architectures, and international Conversion Rate Optimization (CRO) across English, German, Dutch, and French retail markets. My daily workflow involves translating complex product catalogs, navigation trees, and checkout funnels using specialized apps like Translate & Adapt, Weglot, and custom CSV imports. I move beyond literal translations, adapting idiomatic phrasing, tone, and localized purchasing conventions to establish immediate regional trust. I audit translated storefronts to eliminate text-expansion layout breaks caused by German and Dutch compound words, writing custom CSS fixes to restore responsive visual balance across mobile and desktop devices. I configure regional payment methods (iDEAL, Klarna, Bancontact) and currency selectors to ensure smooth transaction flows for European consumers. My rapid turnaround localization frameworks enable fast-scaling direct-to-consumer brands to enter new territorial markets within 24 hours while maintaining high checkout conversion rates.