Happiness D.

Landing Page Designer & Conversion Specialist

GetResponse • Freelance

Jun 2025 - Present • 11 mos

Designed high-converting landing pages for businesses, digital products, eCommerce stores, and service-based brands with a focus on lead generation, sales conversion, and user experience optimization. Combined visual design principles with conversion strategy to create pages that guide visitors toward clear actions such as sign-ups, purchases, and inquiries. * Created conversion-focused landing pages for product launches, lead capture campaigns, webinar registrations, and sales funnels. * Designed clean, modern, and mobile-responsive layouts optimized for user engagement and reduced bounce rates. * Structured landing page flow using psychological triggers, persuasive copy placement, and clear call-to-action strategies. * Built high-performing opt-in pages and squeeze pages to increase lead generation and email list growth. * Optimized page layout, spacing, typography, and visual hierarchy to improve readability and user experience. * Integrated branding elements to ensure consistency between landing pages and overall business identity. * Worked closely with marketing campaigns to align landing pages with traffic sources such as email campaigns and ads. * Conducted performance improvements based on user behavior and conversion insights. * Developed pages focused on speed, clarity, and conversion-driven design principles.

Klaviyo & Mailchimp Email Marketing Specialist

Mailchimp • Freelance

Nov 2024 - Present • 1 yr 6 mos

Developed and managed conversion-focused email marketing systems for eCommerce brands, startups, personal brands, and online businesses using industry-leading platforms including Mailchimp and Klaviyo. Specialized in building strategic customer journeys designed to improve subscriber engagement, strengthen customer retention, increase repeat purchases, and enhance overall brand communication. Worked closely with business owners and growing brands to develop data-driven email strategies aligned with revenue goals, customer behavior, and long-term business growth. * Designed and executed high-performing email campaigns, promotional newsletters, product launch sequences, seasonal campaigns, and automated workflows tailored to audience behavior and customer lifecycle stages. * Built advanced automation systems including welcome series, abandoned cart recovery flows, post-purchase nurturing sequences, lead nurturing funnels, customer re-engagement campaigns, and win-back strategies that improved customer interaction and purchase consistency. * Developed responsive and visually engaging email templates optimized for both desktop and mobile devices to ensure consistent user experience across platforms. * Improved open rates, click-through performance, and campaign engagement through audience segmentation, A/B testing, strategic copy positioning, and performance optimization techniques. * Created branded signup forms and conversion-focused landing pages that supported lead generation and customer acquisition objectives. * Managed campaign scheduling, subscriber list organization, audience targeting, deliverability monitoring, analytics tracking, and performance reporting to maintain efficient email marketing operations. * Collaborated with store owners, entrepreneurs, and business founders to align marketing campaigns with promotional calendars, product launches, customer retention strategies, and seasonal sales objectives.

Email Marketing & Automation Specialist

Klaviyo • Freelance

Sep 2023 - Present • 2 yrs 8 mos

Developed and executed performance-driven email marketing systems for eCommerce stores, digital brands, and service-based businesses. Specialized in designing structured customer communication strategies that increase engagement, improve retention, and support consistent revenue growth using platforms such as Mailchimp and Klaviyo * Built and managed full email marketing ecosystems including customer onboarding, retention, and reactivation strategies tailored to business goals. * Designed automated workflows such as welcome sequences, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and promotional funnels. * Created conversion-focused email campaigns that align with product launches, seasonal offers, and customer behavior insights. * Developed clean, responsive email templates optimized for high readability across mobile and desktop devices. * Applied segmentation strategies to target specific customer groups and improve engagement performance. * Conducted A/B testing on subject lines, content structure, and call-to-action placement to improve open rates and click-through performance. * Built branded signup forms and lead capture systems to support audience growth and customer acquisition. * Monitored campaign performance, tracked key metrics, and adjusted strategies to improve deliverability and conversion outcomes. * Collaborated with business owners to align email strategies with sales objectives and marketing calendars. * Delivered structured email systems that improved customer lifetime value and repeat purchase behavior.