Haridev R

Technical Analyst & Web Developer (AI/ML)

NA • ZZP

Jul 2023 - Present • 3 yrs

- Led end-to-end Google Analytics 4 and Google Tag Manager implementations for e-commerce and diverse websites, resulting in improved data accuracy and actionable insights. - Engineered custom GTM solutions using JavaScript to track complex user behaviors (e.g., dynamic forms, video engagement), providing clients with previously unavailable marketing funnel insights. - Provided technical consulting and training to client teams on measurement best practices, empowering them to leverage data for strategic decision-making. - Served as the primary technical point of contact, managing stakeholder expectations, project timelines, and delivering clear technical documentation.

Technical Analyst

AnalyticsLiv • Fulltime

May 2022 - Jun 2023 • 1 yr 1 mo

- Executed GTM & GA4 implementation and migration projects for over 50+ client websites, standardizing data collection and enabling reliable cross-channel reporting. - Led the integration of advanced conversion tracking, including Meta Conversion API (CAPI) and Google Enhanced Conversions, to improve data fidelity and campaign attribution. - Engineered custom JavaScript solutions in GTM to capture specific client data needs and resolved critical data tracking issues for high-profile clients. - Provided training sessions to colleagues on Google Analytics and Google Tag Manager best practices, empowering them with valuable data analysis skills.