Sardarkhan

Founder | B2B SaaS GTM & Growth Systems

Fatgraphs • Fulltime

Feb 2024 - Present • 2 yrs 3 mos

I run a growth consultancy that builds GTM systems for SaaS and B2B companies — mostly founder-led teams between $0 and $5M ARR who've outgrown hustle-mode but don't have the budget or headcount for a full revenue ops team. The work covers three layers: acquisition (outbound engines, SEO, paid media calibrated for CAC efficiency), activation (reducing time-to-value so payback windows shrink below 6 months), and retention (protecting LTV and expansion revenue). Most clients come to me with the same problem: they're running campaigns across too many channels with no system connecting them to revenue. I replace that with sequenced frameworks where every lever ties back to unit economics — not activity metrics. Results across client engagements include outbound systems delivering 4-5x pipeline coverage, 20% improvement in activation-to-retention handoffs, and replacing horizontal acquisition sprawl with vertical, yield-focused systems. Work spans SaaS, B2B tech, and service businesses where founders want growth tied to revenue math.

Growth Product Manager

GuestGuru • Fulltime

May 2023 - Sep 2024 • 1 yr 4 mos

Joined when GuestGuru was an idea and a landing page. No users, no funnel, no positioning. My job was to build everything that sits between "we have a product" and "we have revenue." First problem: nobody understood what the product was. I repositioned it from a generic chatbot to an "AI receptionist" for short-term rental hosts — that single messaging shift changed the entire demand curve. Then I built the inbound engine from zero: SEO content, LinkedIn engagement, STR community presence, and CTAs built around demo bookings. No paid spend. Generated 4-6 qualified leads per week organically. Owned the full funnel — landing pages, email sequences, onboarding checklists, demo scripts, and ran hundreds of demos myself. Peak MRR hit ~$1.2K. Partnered with platforms like Hostaway, Guesty, Hostfully, and Zeevou on co-marketing flows that drove trust and distribution without ad budget. When churn hit 30-40% at month 4, I flagged it early, tied it to specific product gaps, and presented a retention roadmap. That prevented the team from pouring growth effort into a leaking bucket. Outcome: product was acquired by Zeevou. If you're a founder with an early-stage product and no GTM system — this is exactly the kind of work I do.

Podcast Growth & Content Systems

Hyperengage • Fulltime

Aug 2022 - Sep 2023 • 1 yr 1 mo

Built and ran the outreach and content engine behind Hyperengage's B2B podcast. That meant recruiting guests through cold outreach, managing interview logistics with the host, and handling distribution across Spotify, Apple Podcasts, and other platforms. The bigger system I built was turning each conversation into a long-tail content machine — identifying high-value snippets for social, curating takeaways into blog posts, and organizing podcast data to fuel hundreds of evergreen content pieces. The goal was a repeatable system that kept the content pipeline full without starting from scratch every week. This role gave me deep exposure to B2B customer success — the challenges, workflows, and tools (Vitally, Gong, HubSpot) that CS teams rely on. That's what sharpened my understanding of how B2B SaaS companies operate beyond marketing.