Harper

Marketing Automation Specialist

Apr 2026 - Present • 4 mos

As a Marketing Automation Specialist, I develop automated communication systems that simplify customer engagement while supporting business growth through efficient and personalized marketing processes. I design automation strategies that reduce manual tasks, improve customer experiences, and deliver timely, relevant communication across every stage of the customer journey. My responsibilities include building automated workflows, welcome sequences, onboarding campaigns, abandoned cart recovery, customer follow-up systems, lead nurturing funnels, newsletters, promotional campaigns, event reminders, product launch emails, and customer retention programs. I also create responsive email templates, landing pages, subscription forms, and audience segmentation strategies that maximize campaign effectiveness and strengthen customer relationships. I work with industry-leading platforms including GetResponse, Mailchimp, Klaviyo, Brevo, ActiveCampaign, and MailerLite. My expertise covers CRM integration, workflow automation, subscriber management, campaign scheduling, behavioral segmentation, personalization, analytics reporting, and conversion optimization. I continuously evaluate campaign performance using A/B testing, deliverability analysis, engagement metrics, and performance reporting to identify opportunities for improvement. My work is guided by organization, accuracy, professionalism, and a commitment to delivering measurable value. I focus on creating scalable automation systems that improve communication efficiency while helping businesses increase customer engagement, generate qualified leads, and strengthen long-term customer loyalty. Through continuous learning and adherence to industry best practices, I ensure every project remains current, reliable, and aligned with evolving digital marketing standards.

CRM & Email Campaign Specialist

Apr 2026 - Present • 4 mos

As a CRM & Email Campaign Specialist, I assist businesses in building stronger customer relationships by combining customer relationship management with strategic email marketing. My objective is to deliver personalized communication that supports customer engagement, improves retention, and contributes to business growth through organized and data-driven marketing strategies. I design and manage newsletters, promotional emails, onboarding campaigns, lead nurturing sequences, re-engagement campaigns, abandoned cart workflows, customer follow-up emails, event promotions, product launch campaigns, and automated customer journeys. I also develop landing pages, signup forms, responsive email templates, and customer segmentation strategies that improve communication efficiency and marketing performance. My technical experience includes working with GetResponse, Mailchimp, Klaviyo, Brevo, ActiveCampaign, and other CRM-integrated email marketing platforms. I manage subscriber databases, automate customer journeys, personalize campaigns, integrate CRM tools, monitor campaign performance, optimize deliverability, conduct A/B testing, and prepare detailed performance reports that support continuous improvement. I believe successful marketing is built on consistency, personalization, and measurable outcomes. Every project I undertake is completed with professionalism, strong organizational skills, attention to detail, and a commitment to client satisfaction. I continuously expand my knowledge of email marketing trends, automation technology, compliance requirements, and digital communication strategies to deliver solutions that remain effective in an evolving marketing environment.