
Harsh K
Branding and Design
Skills

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Portfolio
Werkervaring
Influencer Marketing
Influencer Marketing Factory • Fulltime
Jan 2026 - Apr 2026 • 3 mos
• Managed end-to-end influencer campaigns for 15 brands on Instagram and YouTube — including Saffola Muesli, American Tourister, SKODA Kushaq, KAZO, Roohafza, and Camlin — as primary POC for creator coordination across assigned brand accounts. • Managed ₹1.41 Crore in negotiated campaign budgets; delivered ₹44 Lakh in total cost savings across 15 brand campaigns through strategic creator rate optimisation and renegotiation — including ₹15.12 Lakh for American Tourister alone. • Achieved 84.1% outreach response rate on the Camlin campaign — nearly 3x the industry benchmark of ~30% — through targeted creator selection and personalised outreach messaging.