Hasan

BI Analyst

ePlanet • Fulltime

Dec 2018 - May 2025 • 6 yrs 5 mos

- Enhanced departmental efficiency by developing Excel and Power BI dashboards that improved turnaround time (TAT) across operations, giving leadership a consolidated view of company performance. - Enabled data-driven digital marketing by integrating Google Analytics insights into campaign reporting, providing real-time feedback that improved targeting and conversion rates. - Delivered actionable financial intelligence through vendor scorecards, SKU induction reports, and forecasting dashboards, improving procurement decisions and inventory planning. - Improved reporting performance by analyzing and optimizing SQL queries, reducing query execution time and enhancing overall data warehouse responsiveness. - Ensured business continuity by providing front-line support for all business data queries, maintaining data integrity through regular audits, and troubleshooting data warehouse applications. - Bridged technical and non-technical teams by translating complex analytics into clear visual reports and commentary for stakeholders across finance, operations, and marketing. - Contributed to continuous improvement culture by implementing engineering best practices in reporting solutions and suggesting new data collection methods to capture consumer, competitor, and market insights.

Data Analyst Consultant

ZUDO • Freelance

Dec 2020 - Sep 2024 • 3 yrs 9 mos

• Analyze Shopify sales data to identify revenue trends, top-selling products, and seasonal demand patterns. • Develop dashboards and reports to track key eCommerce KPIs including conversion rate, average order value (AOV), customer lifetime value (LTV), and revenue growth. • Evaluate digital marketing performance across Google Ads, Meta Ads, and email campaigns, measuring ROAS and customer acquisition cost (CAC). • Perform customer behavior analysis to understand purchase patterns, retention, and repeat customer trends. • Monitor inventory and product performance to identify best-selling jewellery items and slow-moving stock. • Generate actionable insights to support pricing strategy, product launches, and marketing optimization. • Automate reporting and improve data workflows using Excel, SQL, and BI tools (Power BI / Looker Studio). • Collaborate with marketing and operations teams to enable data-driven decision making and business growth.