
Hassan Sheraz
Drive sales through seo and smm
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Elevate Digital Marketing • Fulltime
Jan 2023 - Jul 2023 • 6 mos
Digital Marketing Specialist** Freelance / Remote | Jan 2022 – Present Experienced Digital Marketing Specialist skilled in managing and optimizing paid advertising campaigns across Facebook, Instagram, and Google Ads. Planned and executed result-driven marketing strategies to increase brand awareness, generate targeted traffic, and drive leads and conversions. Conducted keyword research, competitor analysis, and audience targeting to improve campaign performance and efficiency. Implemented complete SEO strategies, including On-Page, Off-Page, and Technical SEO. Optimized website content, meta tags, headings, and internal linking structures to improve search engine rankings. Built high-quality backlinks through ethical outreach and guest posting methods to enhance domain authority and visibility. Managed technical SEO tasks such as improving website speed, fixing crawl errors, ensuring mobile responsiveness, and handling indexing, XML sitemaps, and robots.txt. Developed high-converting ad creatives, persuasive copy, and optimized landing pages to boost conversion rates. Monitored and analyzed campaign performance using tools like Google Analytics, Search Console, and Ads Manager, making data-driven improvements. Performed A/B testing to reduce costs and maximize ROI. **Key Achievements:** Increased ROI by 150%+, reduced CPC by 40%, generated consistent leads through Google Ads, ranked multiple websites on Google’s first page, improved organic traffic by 200%+, and resolved technical SEO issues to enhance website performance and user experience.