
Muhammad Hayat
Ecommerce Email Marketing Specialist
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Portfolio
Werkervaring
Ecommerce & Email Marketing Specialist
Instagram • Parttime
Nov 2025 - Present • 10 mos
Managing end-to-end email marketing operations for the business on a part-time basis. Responsible for building and maintaining automated flows in Klaviyo and Omnisend, including welcome series, abandoned cart recovery, browse abandonment, and post-purchase sequences. Handle email template design, copywriting, segmentation, and campaign scheduling to support customer engagement and revenue growth. Work closely with the team to align email strategy with overall marketing goals, ensuring consistent branding and messaging across all touchpoints.
Founder & Store Manager
Facebook • ZZP
Feb 2024 - Dec 2024 • 10 mos
Launched and personally managed a Shopify store targeting the Pakistani local market — handled end-to-end store setup, design, product listings, and marketing. Ran Meta Ads campaigns to drive traffic and sales, managing budget allocation and audience targeting. Gained hands-on experience across the full ecommerce operation, from storefront design to customer acquisition and order fulfillment. Paused operations to focus on university studies.