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heartlifter

Jennifer R.

@heartlifter

I write B2B email and demand gen assets your sales team will thank you for!

Verenigde Staten
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
Take advantage of my background in full-funnel pipeline programs — email sequences, integrated campaigns, webinars, and marketing ops that tie them all together. I’ve done this at B2B SaaS and B2C e-commerce companies for 13+ years — which means I’ve written for complex buying groups, short/long sales cycles, and stakeholders who don’t have time for fluff. Every deliverable I hand over is structured, documented, and built to be used. You’ll get something special that gives your team a clear path to execution. If that sounds like what you’re building, let’s chat and get you results!... Lees meer

Skills

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heartlifter
Jennifer R.
offline • 
Gemiddelde reactietijd: 4 uur

Bekijk mijn diensten

Evenementenmanagement
I will create your custom saas webinar strategy and workflow
VanafUS$ 75 / projectMeer informatie

Werkervaring

Sr. Marketing Manager - Demand Generation

Marketing • Fulltime

Sep 2017 - Feb 2026 • 8 yrs 5 mos

Executed ABM and demand gen at a cloud ERP company targeting small, mid-market, and enterprise accounts. Built and executed intent-based campaigns that drove a 150% increase in Marketing Qualified Leads through multi-touch orchestration, A/B testing, and ICP-stage nurture sequences. Produced 250+ end-to-end webinars, lifecycle, and industry vertical campaigns — managing everything from registration through post-event conversion sequences. Launched integrated campaigns across email, display, landing pages, and content syndication in lockstep with pipeline goals. The team didn’t just create content — every asset was built to move a deal forward. At a B2B distribution SaaS company, I built the entire marketing function from scratch — tech stack, content program, demand gen strategy, and team. Influenced $4M in new customer revenue through full-funnel nurture programs. Grew organic traffic 500%, cut bounce rate 64%, and increased pages per session 85% through content and UX improvements. Set up HubSpot, Salesforce, and Drift end-to-end and built the operational infrastructure the team still runs on.