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Facebook & Google Ads – Proven E-commerce Sales Growth Case Study
Allolli
Apr 2025 - Jul 2025 • 3 mos
Role: Facebook & Google Ads Specialist Industry: E-commerce Duration: 38+ Days (Active Campaign Management) Overview: I worked as a performance marketing specialist for an e-commerce business, managing and optimizing paid advertising campaigns across Facebook, Instagram, and Google Ads with a strong focus on scaling sales while reducing cost per purchase. Key Responsibilities: Planned and executed full-funnel ad strategies (cold, warm & hot audiences) Created and optimized high-converting ad creatives and copy Managed retargeting campaigns to recover lost traffic and boost conversions Monitored KPIs such as CPA, ROAS, purchase volume, and ad spend Performed continuous A/B testing and budget scaling Analyzed performance data to improve efficiency and profitability Results Achieved: Generated 2,312 website purchases Reduced cost per purchase to $2.18 (30.3% decrease) Successfully managed $5,045.44 in ad spend Increased purchases by 155.8% compared to the previous period Scaled campaigns while maintaining consistent performance and growth Impact: This experience highlights my ability to drive measurable growth, optimize ad spend, and deliver real ROI for e-commerce businesses through data-driven advertising strategies.
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lawrence_sm
Terugkerende klant

Verenigde Staten
Excellent work! The two wedding ad creatives turned out elegant, clean, and highly professional. The seller perfectly understood the premium wedding aesthetic I was looking for and created designs that fit my social media branding beautifully. Communication was smooth, revisions were handled professionally,...
kaprit3400

Verenigde Staten
Pleasant to work with personally, but the project required significantly more management than it should have because the execution did not consistently match the written specifications. I don't think Hemal lacks design ability. Some of the image selections, typography choices, and layouts showed that...
Reactie van de freelancer

matthew_antho
Terugkerende klant

Verenigd Koninkrijk
It was a great experience working with Hemal Mia. They helped transform my skincare brand’s social media advertising into a cleaner, more cohesive, and professional-looking profile that perfectly reflects our natural and organic identity. The designs are visually appealing, consistent, and build greater...
Reactie van de freelancer

matthew_antho
Terugkerende klant

Verenigd Koninkrijk
Great Job Again. I hired Hemal for some projects and every time the quality is outstanding. I loved working with Hemal. Highly recommended
Reactie van de freelancer

lawrence_sm
Terugkerende klant

Verenigde Staten
Fantastic service! The posts were high-quality, visually appealing, and aligned perfectly with our brand. Highly skilled and easy to work with.
Reactie van de freelancer
