Ayomide A

Klaviyo Email Marketing Specialist

FFUN Group • Freelance

Jan 2026 - Jan 2026 • 0 mos

Klaviyo Quiz Popup Design and Ecommerce Integration I worked with an ecommerce client who wanted a better way to engage website visitors, collect customer information, and recommend products based on individual preferences. The goal of the project was to create an interactive quiz popup that would improve customer engagement and grow the client's email list. I designed a custom quiz popup using Klaviyo that provided a simple and enjoyable experience for visitors. The quiz guided customers through a series of questions to understand their needs and preferences. After completing the design, I connected the quiz popup to the client's ecommerce store and ensured that customer responses and contact information were captured correctly in Klaviyo. I also tested the integration to confirm that the quiz worked smoothly across the website and that customer data was collected accurately for future email marketing and audience segmentation. The project was completed successfully. The client received a fully functional quiz popup that increased visitor engagement, collected valuable customer data, and helped build a high quality email list. The information gathered from the quiz also allowed the client to create more personalized email campaigns and recommend products that matched each customer's interests, leading to a better shopping experience and improved marketing performance.

Email Marketing Manager

Nutr • Freelance

Jan 2025 - Jul 2025 • 6 mos

Project Title: Email Marketing Management for a Wellness Shopify Ecommerce Brand I managed the email marketing operations for a wellness Shopify ecommerce brand that wanted to improve their overall email performance, engagement, and revenue contribution from email. Client Goal The client wanted to improve key deliverability metrics, increase open and click rates, and turn their email channel into a stronger source of conversions and repeat purchases. They were also looking to improve customer retention and increase orders generated from email campaigns. Strategy and Execution I began with a detailed audit of their email marketing setup to identify gaps affecting engagement and deliverability. From the insights gathered, I developed a new strategy focused on improving audience targeting, automation efficiency, and campaign performance. I managed their email campaigns and automated workflows, setting up new flows while correcting and optimizing existing ones. I also built advanced audience segmentations based on subscriber behavior and geographic location since the brand sells to customers in the United States and nearby countries. This allowed campaigns to be more personalized and relevant to each audience group. Results Within the first 30 days, open rates increased, click rates improved, and engagement across campaigns became stronger. Conversion and customer retention also improved significantly, leading to an increase in orders generated from emails sent. Over the course of three months, the strategy proved highly effective, turning email into a reliable revenue channel for the brand. Due to the strong results, the client requested to retain me as their long term email marketing manager. However, I was unable to continue due to commitments to other client projects.

Email Marketing Specialist

Mary Jennings • Freelance

Jun 2025 - Jun 2025 • 0 mos

Mailchimp Domain Authentication and Contact Migration I worked with a client who wanted to improve email deliverability and prepare her Mailchimp account for email marketing campaigns. The main objective was to authenticate her sending domain and import her customer contacts into Mailchimp correctly. I started by reviewing the client's domain settings and Mailchimp account. I then configured the required DNS records, including SPF, DKIM, and DMARC, to verify and authenticate the domain. After updating the DNS records, I confirmed that the domain authentication was completed successfully in Mailchimp. Once the domain was verified, I cleaned and organized the client's contact list before importing it into Mailchimp. I mapped the contact fields correctly to ensure all subscriber information was imported without errors. The project was completed successfully. The client's domain was fully authenticated, improving email deliverability and sender reputation. All contacts were imported accurately, allowing the client to start sending email campaigns with confidence.