
Hira A
Amazon and Walmart Ecommerce Expert, PPC Ads and Product Listings
Skills

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Portfolio
Werkervaring
Amazon & Walmart PPC Strategist
Upwork • Freelance
Jun 2024 - Mar 2026 • 1 yr 9 mos
Worked with eCommerce clients through Upwork as an Amazon PPC Manager, helping sellers launch, manage, and optimize Amazon advertising campaigns to improve product visibility, sales, and ad performance. My responsibilities included Sponsored Products campaign setup, keyword research, competitor analysis, bid optimization, search term analysis, negative keyword management, budget control, and ACoS/ROAS improvement. I also supported listing optimization by reviewing product titles, main images, pricing, reviews, and other conversion factors that impact PPC results. I used a data-driven approach to reduce wasted ad spend, identify profitable keywords, improve campaign structure, and optimize campaigns based on each client’s goal, including product launches, ranking support, sales growth, and profitability.
eCommerce PPC Specialist
LinkedIn • Freelance
Jan 2023 - May 2024 • 1 yr 4 mos
Worked as an eCommerce PPC Specialist, helping marketplace sellers manage and optimize paid advertising campaigns across Amazon and Walmart. My work included campaign setup, keyword research, bid optimization, search term analysis, negative keyword management, budget control, and performance tracking. I focused on improving product visibility, reducing wasted ad spend, and increasing sales through data-driven PPC strategies. I also supported listing optimization by reviewing product titles, images, pricing, reviews, and conversion factors to improve overall campaign performance.
Amazon PPC manager
Upwork • Freelance
Mar 2021 - Dec 2022 • 1 yr 9 mos
Worked as a Freelance Amazon PPC Manager, helping eCommerce sellers launch, manage, and optimize Amazon advertising campaigns to increase visibility, improve sales, and control ad spend. My responsibilities included Sponsored Products campaign setup, keyword research, competitor analysis, bid optimization, search term analysis, negative keyword management, budget management, and ACoS/ROAS improvement. I also supported listing optimization by reviewing titles, main images, pricing, reviews, and conversion factors that directly impact PPC performance. I used a data-driven approach to identify profitable keywords, reduce wasted spend, improve campaign structure, and optimize ads based on each product’s goal, whether the focus was sales growth, ranking, profitability, or product launch support