
Andreea Patcas
Performance Marketing and Tracking Strategist, Systems Engineer
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Werkervaring
Co-Founder and Managing Partner
MDA Digital • Fulltime
May 2019 - Present • 7 yrs 5 mos
Performance marketing agency based in Oradea, Romania, working with e-commerce and B2B clients in Romania, the UK and the EU. I co-founded it in 2019 and lead the technical and strategic side, while my co-founder runs client relationships. What I am responsible for: - Google Ads strategy and account architecture: Search, Shopping, Performance Max and Demand Gen, all on Smart Bidding, structured per market and language. - ChatGPT Ads for clients since the platform launched in Romania: context hints, image and text campaigns, product feed campaigns and conversion tracking in the browser and on the server. - Measurement: Google Tag Manager web and server-side, GA4, Enhanced Conversions, Consent Mode v2 and conversion APIs, checked against real orders and leads before any campaign bids on them. - Product feeds and Merchant Center for online shops. - Automation: Google Ads scripts and API tools for search term reviews, anomaly alerts, budget pacing and weekly reporting across all client accounts. - Compliance: ad copy and creatives reviewed against Google Ads policies and EU consumer law, including the new rules on environmental claims (Directive 2024/825). Ad copy written in the client's language: Romanian, English, French, Italian or Spanish.