Shahnawaz N

Meta Ads Specialist & Digital Advertising Expert

Meta • Freelance

Jan 2025 - Present • 1 yr 9 mos

Worked on Meta advertising projects for e-commerce and digital businesses, focusing on Facebook and Instagram Ads setup, campaign creation, audience targeting, ad account configuration, campaign monitoring, and performance optimization. Helped structure advertising campaigns according to business goals and target audiences. Key Achievements • Set up Facebook & Instagram advertising campaigns • Configured Meta Ads accounts and essential settings • Created and structured campaigns, ad sets, and ads • Researched and defined relevant target audiences • Worked with campaign objectives, placements, budgets, and optimization • Monitored campaign performance and key metrics • Identified opportunities to improve campaign efficiency and results Skills & Expertise Meta Ads, Facebook Ads, Instagram Ads, Ads Manager, Campaign Setup, Audience Targeting, Campaign Optimization, Ad Account Setup, E-commerce Advertising, Digital Marketing Client Insight Focused on understanding the client’s business objectives, target audience, products, and advertising requirements to create well-structured Meta advertising campaigns.

TikTok Ads Specialist & Digital Advertising Expert

TikTok • Freelance

Jan 2025 - Present • 1 yr 9 mos

Worked on TikTok advertising projects with a focus on TikTok Ads account setup, campaign creation, audience targeting, ad configuration, monitoring, and optimization. Assisted in developing advertising structures designed to promote products, reach relevant audiences, and support e-commerce marketing goals. Key Achievements:- • Set up and configured TikTok Ads accounts • Created and organized TikTok advertising campaigns • Selected suitable campaign objectives and targeting options • Researched relevant audiences for product promotion • Configured budgets, placements, and campaign settings • Monitored campaign performance and advertising metrics • Optimized campaign structure based on performance Skills & Expertise:- TikTok Ads, TikTok Advertising, TikTok Ads Manager, Campaign Setup, Audience Targeting, Ad Account Setup, Campaign Optimization, E-commerce Ads, Digital Marketing, Social Media Advertising Client Insight:- Focused on understanding the client’s products, target market, and business objectives to create professionally structured TikTok advertising campaigns.

AI UGC Video Ads Creator & AI Video Specialist

UGC Studio • Freelance

Jan 2025 - Present • 1 yr 9 mos

Worked on AI-powered UGC video ad projects for products and e-commerce businesses. Created engaging, realistic, and conversion-focused short-form video ads using AI tools, with a focus on product presentation, UGC-style storytelling, scripts, voiceovers, visuals, and social media advertising content. Key Achievements:- • Created AI UGC-style video advertisements for products • Developed short-form video concepts and promotional scripts • Created realistic AI presenter/avatar-based content • Added AI voiceovers, captions, hooks, and calls to action • Adapted video creatives for Facebook, Instagram, and TikTok • Focused on engaging product presentation and audience attention • Created professional promotional content for e-commerce products Skills & Expertise:- AI UGC Video Ads, AI Video Creation, UGC Ads, AI Voiceovers, Video Ad Creation, Product Marketing, Short-Form Video, Social Media Ads, Facebook Ads, Instagram Ads, TikTok Ads, E-commerce Video Marketing Client Insight:- Focused on understanding the product, target audience, brand style, and advertising objective to create engaging AI UGC videos that present products professionally and effectively for social media campaigns.