Humza R

Senior Design Consultant

Creative Punch • ZZP

Jan 2016 - Present • 10 yrs 9 mos

Lead Graphic Designer & Design Consultant Vector Tracing & Artwork Conversion: Convert low-resolution raster graphics, logos, and sketches into scalable, print-ready vector formats (AI, EPS, SVG, PDF) with hand-crafted accuracy. Brand Identity & Logo Creation: Conceptualize and design modern logos, typography, and visual assets tailored for businesses, web platforms, and marketing collateral. Production & Print Optimization: Prepare 300+ DPI high-resolution source files formatted specifically for screen printing, vinyl cutting, digital press, and merchandise. Embroidery Digitizing & Stitch Pathing: Digitize complex artwork for machine embroidery (DST, PES, EMB), ensuring balanced stitch density, pull compensation, and reduced thread breaks across caps, left chest logos, and jacket backs. Marketing & Merchandise Design: Produce promotional graphics, social media assets, product mockups, and corporate stationery (business cards, flyers, apparel prints). Client Consultancy & Project Management: Consult with global clients to translate technical requirements into actionable visual solutions, offering unlimited revisions to guarantee precise quality standards.