Ibrahim Durrani
Technical SEO Specialist, WordPress Developer, SEO Audit Expert
Skills
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Werkervaring
Technical SEO Specialist and Wordpress Developer
Career • Fulltime
Feb 2024 - Jul 2026 • 2 yrs 5 mos
As an SEO Specialist and WordPress Developer, I was solely responsible for planning, developing, optimizing, and maintaining the company's digital ecosystem, including three WordPress/WooCommerce websites and their complete SEO strategy, technical infrastructure, and hosting environments. I conducted technical SEO audits using industry-standard tools such as Screaming Frog, SEMrush, Google Search Console, and Google Analytics 4 to identify and resolve crawl errors, duplicate content issues, broken links, redirect chains, indexation problems, XML sitemap errors, and technical barriers affecting organic visibility. I implemented structured data and schema markup including Organization, LocalBusiness, Product, and FAQ schemas to enhance search engine understanding and improve SERP performance. I developed and executed on-page and off-page SEO strategies, optimizing metadata, heading structures, internal linking architecture, canonicalization, image optimization, and keyword targeting aligned with user intent and search demand. I managed local SEO campaigns, Google Business Profile optimization, citation management. From a development perspective, I designed, developed, and launched three WordPress/WooCommerce websites from scratch, implementing custom product catalogs, advanced navigation systems, quotation forms, WhatsApp integrations, payment gateways, and Merchant Center product feeds. I planned and executed website migrations and 301 redirect strategies while preserving organic rankings and link equity. I optimized Core Web Vitals and overall website performance, improving page speed, mobile usability, and user experience. I configured and managed Rank Math SEO, XML sitemaps, robots.txt files, schema, breadcrumbs, and indexing controls I administered complete cPanel hosting environments, including DNS management, SSL installation, email configuration, database administration, backups, restorations, malware monitoring, and hosting migrations.