Julian

Founder & Lead Product Designer

Orativa • ZZP

Mar 2026 - Present • 5 mos

• Defining the product vision, positioning, and end-to-end experience • Designing the core interaction and communication architecture • Building and evolving the product design system • Translating complex AI behaviors into simple, predictable UX • Designing text and voice experiences for multilingual conversations • Working directly at the design-to-code boundary to accelerate iteration and maintain product quality • Defining product logic, edge cases, states, and acceptance criteria • Leading continuous product QA across UX, interaction, and implementation

AI-Native Product Designer UX UI

safeINIT • Freelance

Feb 2024 - Present • 2 yrs 6 mos

Brought in to rebuild SafeINIT’s marketing site and sharpen the value proposition. Shifted the flow from brochureware to a clear path-to-call, designed mobile-first patterns for a mostly mobile audience, and continued as an IC supporting short-commitment client projects • Reshaped SafeINIT’s website structure and value proposition, leading to the first booked client call within three months of launch, without paid advertising • Implemented a scalable design system and clear information architecture, improving readability, discoverability, and service presentation • Work as an integrated IC with SafeINIT’s consultancy team, delivering short-commitment product design projects for SaaS and startup clients

Senior Product Designer

EarnDLT® • Freelance

Apr 2023 - Feb 2024 • 10 mos

• Unlocked growth contracts after refactoring a core transaction flow and extending the same patterns into a new feature spanning two energy product categories • Replaced build-to-demo with prototype-to-validate sessions, cutting late-cycle changes and stabilizing delivery • Standardized taxonomy and established a cross-portal design system, improving predictability for engineers and usability for both technical and non-technical users • Streamlined critical workflows (mint, transact, retire) so analysts could work with fewer steps and clearer states • Separated quick v1.1 fixes from a v2.0 usability redesign to deliver value sooner while de-risking the larger overhaul