Dike Igwe

Professional Email Designer

Deluxe Beauty Brands • Freelance

Feb 2026 - Mar 2026 • 1 mo

Project Overview Designed a luxury-inspired skincare email focused on hydration, glow, and product storytelling while maintaining a soft editorial aesthetic aligned with modern skincare brands. The goal was to create a more emotionally engaging and visually balanced email experience that highlighted Deluge’s skincare philosophy and premium product range. Responsibilities Designed a minimalist skincare campaign layout with luxury visual direction Structured the email around product education and storytelling Developed clean typography hierarchy and premium spacing systems Crafted copy focused on hydration, radiance, and skincare benefits Created product spotlight sections to improve clarity and shopping flow Key Achievements Delivered a premium skincare email experience inspired by leading global beauty brands Improved product presentation through cleaner layout structure and storytelling Successfully combined editorial aesthetics with ecommerce conversion strategy Strengthened the emotional tone and luxury positioning of the brand

Email Marketing Designer

LUSH • Fulltime

Feb 2026 - Feb 2026 • 0 mos

Project Overview Developed a premium welcome email sequence for Lush Hair Africa focused on improving customer onboarding, increasing subscriber engagement, and enhancing the brand’s luxury beauty positioning. The project emphasized beauty email marketing, customer retention, and conversion-driven email design tailored specifically for haircare and beauty ecommerce brands. Key Responsibilities Designed visually engaging welcome email templates for beauty ecommerce Developed conversion-focused onboarding email flow for first-time subscribers Structured luxury beauty email layouts with premium product presentation Created compelling email marketing copy for customer engagement and retention Improved CTA placement and email content hierarchy for better user experience Designed mobile-responsive beauty email campaigns optimized for conversions Integrated storytelling and product education into the email customer journey Achievements Elevated the brand’s digital customer experience through premium email design Improved welcome email structure using ecommerce email marketing best practices Created a visually engaging beauty email campaign aligned with modern luxury beauty brands Demonstrated expertise in beauty brand email strategy, email automation, and customer lifecycle marketing Delivered a clean, high-converting email experience optimized for engagement and sales