
Hamza Farooq
Senior Klaviyo Specialist
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Senior Klaviyo Specialist
Klaviyo • Parttime
Dec 2025 - Present • 7 mos
As a Senior Klaviyo Specialist at Lazzawweb.dk, I am responsible for managing and optimizing email marketing systems for eCommerce brands, including By Doodle Dog. I built and optimized high-performing automation flows such as Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, and Review flows, ensuring a strong lifecycle marketing strategy. I implemented advanced segmentation, A/B testing, and deliverability improvements to maximize engagement and conversions. Through continuous optimization and performance tracking, I contributed to generating over DKK 100K+ in attributed email revenue, with flows playing a key role in overall growth. My focus is on building scalable, data-driven email systems that drive revenue, improve retention, and enhance customer experience.