Bryan Lordeus

Email Marketing Specialist

Elite Executive Coaching • Freelance

Jul 2025 - Jul 2026 • 1 yr

I develop and manage email marketing for an executive coaching and performance business, handling strategy, automation, and ongoing campaigns in Kajabi. I built and launched an automated welcome sequence and lead magnet delivery flow, establishing the onboarding experience for new subscribers. I write and test ongoing campaigns, experimenting with subject lines and content angles to improve engagement, and I analyze performance metrics including open and click-through rates to guide what comes next. One key shift I led: reframing the content strategy from a wellness-focused angle to a business performance focus, better matching what the target audience of executives and leaders actually responds to. This adjustment led to improved click-through activity and stronger alignment between messaging and audience. This role is where I do my deepest email marketing work: not just building sequences, but continually testing and refining based on real engagement data.

Marketing Specialist

Red's Dryer Vent Cleaning • Freelance

Aug 2025 - Feb 2026 • 6 mos

I manage content strategy and digital asset operations for a home services brand, handling the full content lifecycle from creation through deployment. I organize and maintain 100+ branded digital assets, establishing file naming conventions and folder structures that cut asset retrieval time by 40%. I manage the social media content calendar and create platform-specific content across LinkedIn, Instagram, TikTok, Pinterest, Twitter/X, and YouTube, with testimonial and transformation content consistently driving the highest engagement. I coordinate content deployment to keep brand messaging consistent and publishing on schedule across social, web, and email channels, and I support email marketing initiatives by creating campaign assets and maintaining organized content libraries. This role combines hands-on content execution with the systems-building work that keeps a growing brand's marketing consistent as it scales.

Marketing Coordinator

Broward House Inc • Fulltime

May 2024 - Jun 2025 • 1 yr 1 mo

I coordinated integrated digital and print marketing campaigns for a nonprofit healthcare organization, managing everything from paid social to web analytics. I managed Meta paid social campaigns across 3+ community events, overseeing content creation, audience targeting, and budget to drive local attendance and audience growth. I maintained a centralized digital asset library containing 200+ marketing materials, web graphics, and event assets, achieving 100% brand compliance and eliminating outdated content across web and campaign channels. I streamlined content workflows through organized template systems and standardized protocols, reducing asset production time by 30%. I built web analytics dashboards in Looker Studio to track site traffic and performance, giving the organization actionable data to guide campaign decisions, and I managed email campaigns and event workflows in NeonCRM to support donor communications and program outreach. This role is where I first combined marketing execution with data reporting, building the dashboards I now build as a core part of my service offering.