Muhammad Iqbal

Senior SEO Expert

Career Survival Group • ZZP

Nov 2023 - Present • 2 yrs 6 mos

• Senior strategist in a high-performing SEO team of 20 specialists, leading successful initiatives for 10 international clients across various industries. • Managed end-to-end SEO campaigns, including keyword analysis, on-page and off-page optimization, and technical SEO, consistently driving improvements in rankings and organic traffic. • Developed and tracked performance KPIs using tools like Google Analytics, Search Console, and SEMrush to deliver actionable, data-informed insights for ongoing optimization. • Conducted in-depth technical SEO audits, identifying and resolving site issues to enhance crawlability, indexing, and overall site performance. • Partnered with cross-functional teams to align content strategies with SEO objectives, ensuring the creation of high-quality, SEO-friendly content tailored to client goals. • Boosted client satisfaction by delivering measurable outcomes such as increased search visibility, web traffic, and conversion rates. • Presented detailed reports to senior stakeholders and clients, outlining campaign results and offering strategic guidance for future improvements. • Stayed current with industry developments and algorithm changes to ensure the team’s tactics remained innovative and in line with the latest SEO standards.

SEO Expert

AL HAQ SOLUTIONS • Fulltime

Sep 2021 - Nov 2023 • 2 yrs 2 mos

• Member of a dynamic team of 20+ SEO professionals, collaborating with cross-functional teams to drive impactful strategies for 10 international clients across various sectors. • Created and optimized high-quality content in line with SEO best practices, including effective keyword integration, on-page improvements, and technical SEO enhancements. • Leveraged advanced tools such as Google Analytics, Search Console, and SEMrush to monitor performance metrics, delivering data-driven insights to enhance content strategies. • Performed in-depth SEO audits and content evaluations to identify improvement opportunities, boosting search rankings, site visibility, and user engagement. • Worked closely with SEO specialists to align content strategies with broader SEO goals, contributing to increased organic traffic and strong client satisfaction. • Consistently delivered measurable results, such as improved online visibility, higher traffic volumes, and better conversion metrics, exceeding client expectations. • Presented detailed reports on content performance and SEO metrics to senior management and clients, providing strategic recommendations for ongoing optimization. • Kept up-to-date with industry trends and algorithm changes, adjusting content strategies to maintain innovative practices and ensure SEO compliance.

SEO Executive

Tech Hub • ZZP

Dec 2018 - Dec 2021 • 3 yrs

• Executed off-page SEO strategies including link building, guest posting, and outreach efforts to boost online visibility and domain authority for client websites. • Built and maintained strategic relationships with high-authority websites and influencers to acquire valuable backlinks, significantly improving clients’ search engine rankings. • Applied a range of off-page SEO techniques such as directory submissions, social bookmarking, and content marketing to drive targeted traffic and enhance overall site performance. • Analyzed competitors’ backlink profiles to identify link-building opportunities, giving clients a competitive edge within their respective industries. • Collaborated with content teams to ensure seamless integration between off-page and on-page SEO efforts, maximizing the impact of comprehensive SEO campaigns. • Tracked and reported key off-page SEO metrics, including backlink quality and referral traffic, to evaluate strategy effectiveness and guide necessary adjustments. • Supported the agency’s SEO success by staying updated on evolving off-page SEO trends and incorporating innovative tactics into client strategies.