Iqra Ashiq

Amazon PPC Specialist

Sep 2024 - Present • 1 yr 8 mos

I specialize in managing and optimizing Amazon PPC campaigns to help sellers increase sales and improve return on ad spend (ROAS). My responsibilities include campaign creation, keyword research, bid optimization, negative keyword targeting, and continuous performance monitoring. I analyze campaign metrics such as ACoS, CTR, and conversion rates to make data-driven adjustments and improve efficiency. In addition, I support listing optimization, competitor analysis, and keyword tracking to align PPC strategies with organic ranking goals. I use tools like Helium 10 and Amazon Ads Console to execute and refine campaigns effectively. My focus is on reducing wasted ad spend, increasing visibility, and maximizing profitability for Amazon sellers.

Amazon Virtual Assistant

Aug 2023 - Present • 2 yrs 9 mos

I work as an Amazon Virtual Assistant providing services including product research, keyword research, listing creation and optimization, and Amazon SEO to improve product visibility and rankings. I also manage Amazon PPC campaigns, including setup, optimization, and performance tracking to increase sales while reducing ad spend. In addition, I handle inventory management, competitor analysis, and order tracking to ensure smooth store operations. I use tools such as Helium 10 and Jungle Scout for data-driven decision-making and market analysis, helping clients grow and scale their Amazon businesses effectively.