Irtaza khalid

Digital Marketing Manager

MarkoSaaS • Fulltime

Mar 2026 - Jul 2026 • 4 mos

As a Digital Marketing Manager, I plan and manage digital marketing strategies designed to increase brand visibility, attract qualified prospects, and support business growth. My focus includes paid advertising, social media marketing, audience targeting, campaign optimization, and performance reporting. I oversee marketing campaign planning and execution, align advertising activities with business objectives, and analyze key performance indicators to identify opportunities for improvement. My approach combines audience research, creative strategy, budget planning, and data-driven decision-making to improve marketing efficiency. I also focus on campaign tracking, marketing performance analysis, platform policy compliance, and identifying growth opportunities across digital channels. My goal is to help businesses build a stronger online presence, generate leads, acquire customers, and achieve measurable marketing objectives through strategic digital marketing management.

Social Media Marketing Manager

PARC MARKETING LIMITED • Fulltime

Dec 2025 - Mar 2026 • 3 mos

As a Social Media Marketing Manager, I develop and execute strategies to strengthen brand presence, increase audience engagement, and support business growth across social media platforms, particularly Facebook and Instagram. My responsibilities include social media planning, content strategy, post scheduling, audience research, campaign coordination, performance analysis, and maintaining consistent brand messaging. I work to create relevant content strategies that connect businesses with their target audiences and encourage meaningful interactions. I also coordinate organic social media activities with paid advertising campaigns to support lead generation, customer acquisition, and brand awareness. By monitoring engagement metrics and reviewing audience behavior, I identify opportunities to improve content performance and strengthen overall social media effectiveness.

Meta Ads Specialist

Digital Preps • Fulltime

Apr 2024 - Dec 2025 • 1 yr 8 mos

As a Meta Ads Specialist, I specialize in planning, creating, managing, and optimizing advertising campaigns across Facebook and Instagram. My expertise includes audience research, campaign setup, ad copywriting, creative strategy, budget management, and performance monitoring. I focus on developing data-driven advertising strategies aligned with business goals, whether generating leads, increasing online sales, driving website traffic, or improving brand awareness. I regularly analyze campaign performance, test ad creatives and audiences, and identify opportunities to improve campaign efficiency. I also prioritize Meta advertising policy compliance, campaign publishing, account quality monitoring, and troubleshooting advertising delivery issues. My goal is to help businesses reach the right audience, use their advertising budgets effectively, and build sustainable growth through paid social advertising.