Ismail

Google Ads Expert | PPC Specialist

Google • Freelance

Sep 2024 - Present • 2 yrs 2 mos

I have worked as a Google Ads Expert, helping businesses generate quality leads, sales, and strong ROI through well-structured and data-driven advertising campaigns. My role involved planning, setting up, and managing Search, Display, Shopping, Remarketing, and Pmax Ads while continuously optimizing performance to achieve higher conversions, better Quality Scores, and lower CPC. I handled keyword research, competitor analysis, ad copy creation, bidding strategies, audience targeting, and conversion tracking to ensure campaigns delivered real business results. I also analyzed performance using Google Analytics and Google Tag Manager, making improvements based on data and user behavior. Through regular testing and optimization, I successfully improved CTR, conversion rates, and overall campaign efficiency across multiple industries.

E-commerce & Google Ads Marketing Specialist

Upwork • Fulltime

May 2024 - Present • 2 yrs 6 mos

A global platform where businesses collaborate with skilled freelancers and agencies to deliver impactful work and drive results.

Marketing Strategist | Certified Google Ads Specialist | GTM, GA4 & CRO Expert

Fiverr • Freelance

Jun 2020 - Present • 6 yrs 5 mos

work as a full-time Marketing Strategist and Certified Google Ads Specialist, helping businesses track, measure, and optimize their digital marketing performance through data-driven strategies. I have successfully completed 650+ projects for global clients, including e-commerce brands, SaaS companies, agencies, local businesses, and lead generation companies. My expertise focuses on building accurate web analytics systems, high-converting advertising campaigns, and conversion-focused marketing strategies that help businesses scale with reliable performance data. Core expertise includes: - Google Ads campaign setup, management, and optimization - PPC strategy development and performance scaling - Conversion Rate Optimization (CRO) and landing page analysis - Google Tag Manager (GTM) implementation and event tracking - Google Analytics 4 (GA4) setup and e-commerce tracking - Google Ads enhanced conversion tracking - Meta Pixel and Facebook Conversion API setup - Server-side tracking implementation - Cross-domain and iframe tracking solutions - Shopify, WordPress, WooCommerce, and Webflow tracking setup - Audience analysis, remarketing, and funnel optimization - Marketing performance reporting and ROI analysis I help businesses understand customer behavior, improve campaign performance, increase conversion rates, and maximize ROI using advanced tracking and data-driven marketing strategies.