Sakib Sarker

Facebook and instagram ads campaign

USA Health • Parttime

Jan 2026 - Present • 4 mos

I currently work with USA Health as a Facebook and Instagram Ads Campaign Specialist, where I create, manage, and optimize paid advertising campaigns to drive leads, sales, and brand engagement. My role focuses on building high-performing campaigns that reach the right audience and deliver measurable results. I plan and execute full-funnel ad campaigns across Facebook and Instagram, including cold audience targeting, retargeting, and lookalike audiences. I design ad creatives, test messaging and visuals, and optimize placements to maximize click-through rates and conversions. I handle campaign tracking, pixel setup, and conversion optimization to ensure accurate reporting and data-driven decision-making. I continuously monitor performance, A/B test ad sets, and scale winning campaigns while pausing underperforming ones to maintain cost efficiency and consistent ROI. I collaborate with content and design teams to produce engaging ad creatives that align with brand messaging. I analyze Meta Ads Manager data and deliver actionable insights to improve ad performance, reduce cost per acquisition, and increase overall campaign efficiency. My goal at USA Health is to drive sustainable growth, increase lead generation and sales, and strengthen the brand’s digital presence through strategic Facebook and Instagram advertising campaigns.

Shopify Facebook Ads Campaign and instagram ads Campaign

UK Planet Tools • Freelance

Jan 2026 - Present • 4 mos

I currently work with UK Planet Tools as a Shopify Facebook and Instagram Ads Campaign Specialist, where I manage performance-driven advertising campaigns for eCommerce growth. My role focuses on creating scalable paid media systems that turn traffic into consistent sales while maintaining strong return on ad spend. I plan and execute high-converting Facebook and Instagram ad campaigns tailored specifically for Shopify stores. This includes account setup, campaign structuring, audience research, and creative strategy development. I implement Facebook Pixel and Conversion API to ensure accurate tracking and data optimization across the entire customer journey. I build and manage cold audience prospecting campaigns, dynamic product ads, retargeting funnels, and high-performing lookalike audiences. Through continuous creative testing, audience refinement, and budget optimization, I identify winning ads and scale them profitably. I closely monitor performance using Meta Ads Manager and Shopify analytics, optimizing campaigns to reduce cost per purchase, increase conversion rates, and improve average order value. I also manage ad fatigue, creative refresh cycles, and scaling strategies to maintain long-term performance. I collaborate with designers and content teams to produce scroll-stopping creatives aligned with brand identity and buyer intent. I deliver clear performance insights and actionable recommendations to support ongoing growth. My objective at UK Planet Tools is to drive sustainable revenue growth, maximize advertising efficiency, and build a strong, profitable Shopify eCommerce presence through strategic Facebook and Instagram advertising.

Meta Ads Specialist (Facebook Ads)

UKSOFTWARETECH • Parttime

Jan 2026 - Present • 4 mos

currently work with UKSOFTWARETECH as a Meta Ads Specialist, where I plan, launch, and optimize Facebook advertising campaigns to drive lead generation, sales, and brand growth. My role focuses on building high-performing Meta Ads strategies that align with business goals, target the right audiences, and deliver measurable results. I am responsible for the complete setup and management of Meta Ads accounts, including campaign structure, objective selection, audience research, budget allocation, and bid optimization. I handle Facebook Pixel and Conversion API setup, event tracking, and conversion optimization to ensure accurate data collection and data-driven decision-making. I create and manage cold traffic campaigns, retargeting strategies, and lookalike audiences based on customer data, website visitors, and engagement behavior. I continuously test ad creatives, copy, formats, hooks, and placements to improve CTR, conversion rates, and cost efficiency. I monitor campaign performance daily using Meta Ads Manager, identify trends, and take action by scaling winning campaigns and pausing underperforming ads. Through ongoing A/B testing and audience refinement, I work to reduce cost per lead or acquisition while maintaining consistent performance. I collaborate with creative and content teams to ensure ad messaging aligns with brand voice and campaign objectives. I prepare performance reports, analyze insights, and implement optimization strategies to improve campaign outcomes. My goal at UKSOFTWARETECH is to maximize the effectiveness of Meta Ads campaigns, increase return on ad spend, and deliver sustainable growth through strategic Facebook advertising execution.