isreal victayo

Ecommerce SEO & Digital Marketing Specialist

Shopify

Jan 2021 - Present • 5 yrs 9 mos

Worked with eCommerce brands, entrepreneurs, and local businesses to improve their online visibility, increase sales, and grow their customer base through data-driven digital marketing strategies. Key responsibilities and achievements include: Optimized Shopify and Etsy stores for higher search rankings and conversions. Managed Google Ads campaigns, including Search, Display, Shopping, and Performance Max. Set up and optimized Google Merchant Center and Google Business Profile listings. Created and managed geofencing advertising campaigns targeting local customers and high-intent audiences. Conducted keyword research, competitor analysis, and technical SEO audits. Improved product listings with SEO-optimized titles, descriptions, and tags. Assisted businesses with Google Business Profile verification and optimization. Developed marketing strategies that increased traffic, lead generation, and online sales. Delivered customized digital marketing solutions with a strong focus on ROI and long-term business growth. Skills: Shopify Etsy SEO Google Ads Google Merchant Center Google Business Profile Search Engine Optimization (SEO) Keyword Research Geofencing Advertising Digital Marketing Ecommerce Marketing