
Natalia O
Bilingual UGC Creator With an Ecommerce Brain
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UGC Creator (EN/ES)
Self Employed • Freelance
Jun 2026 - Present • 4 mos
Bilingual English/Spanish UGC creator for wellness, beauty, tech, travel and home brands. I script and film ad-ready videos built around conversion: hook, problem, solution and a clear CTA.
Head of Ecommerce & Digital Operations
Youth and Earth • Fulltime
Jul 2025 - Present • 1 yr 3 mos
Led the ecommerce and CRM department for a premium D2C wellness brand in London, managing a small team and the external developer relationship. Owned the full customer journey across Shopify, Klaviyo, Recharge and Contentsquare, from site experience and conversion optimisation to email, subscription retention and growth. I now bring that performance mindset to UGC: every video I create is scripted around what actually makes customers buy.