Asmat

Founder & Lead Designer

Upwork • Freelance

Feb 2026 - Present • 5 mos

•Built and scaled an independent design consultancy to 250+ completed projects across 10+ countries — Canada, USA, UK, Mexico, Australia, New Zealand, Israel, India, and the Middle East — with a 100% Job Success Score and consistent 5-star ratings. •Delivered product design for government-scale systems including HRMIS (Malaysian Government ERP — 7,000+ screen, 35+ module national HR platform covering employee lifecycle, transfers, role-based permissions, and full ERP operations for all public sector employees across the country; NDA) and Proway Platform (enterprise multi-app logistics SaaS). •Designed large-scale consumer and fintech mobile apps including UnDosTres (Mexican fintech super-app serving millions of users — recharges, utility payments, cinema ticketing, and urban transport) and SquadBets (iOS social sports betting platform, UK). •Delivered complex SaaS platforms including Warrantix (B2B warranty management with multi-module admin panel and role-based access), Point of Sale Management System (comprehensive hospitality POS — Owner Admin, Manager, and Cashier/Waiter roles, each with full light & dark mode variants, PIN auth, table management, order routing, and reporting across hundreds of screens), Order Hub System, and Customer Facing Online Ordering Mobile App. •Served clients across 12+ verticals — government, fintech, legal, healthcare, SaaS, construction, logistics, e-commerce, hospitality, education, real estate, and financial services.

UI / UX Designer

Freelancer.com • Fulltime

Dec 2019 - Present • 6 yrs 7 mos

•Designed 30+ mobile applications across fitness tracking, health monitoring, and wellness — delivering structured onboarding flows and habit-based interaction patterns validated through post-launch user feedback and retention analysis. •Optimised checkout flow and product discovery UX for an e-commerce web app, removing identified drop-off points in the purchase funnel — confirmed by post-launch analytics showing improved conversion within 60 days. •Collaborated with healthcare professionals to design an accessible spinal support companion app adhering to WCAG 2.1 standards, passing independent accessibility review without remediation.