Hassan Iqbal

Employer Branding/Corporate Communications Manager

Systems Limited • Fulltime

Jan 2026 - Present • 10 mos

- Develop and implement a comprehensive employer branding strategy aligned with the company’s vision, culture, and growth objectives of Systems Limited, Systems | GBS (BAT), and Confiz. - Lead Corporate Communications initiatives, including internal communications, press releases, employee newsletters, leadership messaging, and media relations, to strengthen the company’s overall reputation and messaging. - Lead the creative direction and end-to-end management of all employer branding and campaign creatives, ensuring visual consistency and alignment with brand guidelines across all platforms. - Develop engaging content (videos, blogs, social posts) to highlight company culture, employee stories, and achievements. - Oversee employer branding initiatives globally, ensuring consistent messaging and campaigns across all locations and business units. - Monitor employer branding trends, competitor practices, and talent market dynamics to continuously improve branding strategies. - Manage the “People at Systems” presence across all social media platforms, including content creation, platform management, and paid campaign execution. - Plan and execute recruitment marketing campaigns across social media, career portals, and digital channels.

Global Brand Manager

Corvit Networks • Fulltime

Jan 2023 - Jan 2026 • 3 yrs

- Developed, executed, and analyzed integrated marketing campaigns aligned with the global brand strategy across the USA, Australia, UAE, Qatar, Oman, Saudi Arabia, and Pakistan. - Collaborated with regional marketing teams to create localized campaigns tailored to market dynamics, cultural nuances, and consumer preferences. - Conducted thorough market research and competitor analysis to identify emerging trends, consumer insights, and growth opportunities. - Ensured brand compliance and consistency with global guidelines across all communication channels. - Developed and managed marketing budgets, monitored expenditures, and evaluated campaign ROI to optimize marketing effectiveness. - Led an in-house digital agency of 7–8 marketing and creative professionals, providing mentorship and guidance while fostering a collaborative, high-performance work environment.

Senior Brand Executive

Punjab Group Of Colleges • Fulltime

May 2021 - Jan 2023 • 1 yr 8 mos

- Managed a portfolio of four brands, including University of Central Punjab, Capital University of Science & Technology, Mohammad Ali Jinnah University, and Allied Schools. - Translated brand elements into marketing plans and go-to-market strategies. - Conducted market research to stay abreast of market trends and understand the competitive landscape. - Led creative development to engage target audiences and drive action. - Liaised with writers and designers to ensure content was informative, relevant, and visually appealing. - Analyzed marketing campaign performance and prepared reports to evaluate effectiveness and inform future strategies