Nazmul Hasan

Social Media manager

Apex • Parttime

Jan 2025 - Present • 1 yr 9 mos

As a Part-Time Social Media Manager at Apex Bangladesh, I contributed to strengthening the brand’s digital presence by planning, creating, and managing content across multiple social media platforms. My role focused on increasing brand awareness, improving audience engagement, and supporting marketing campaigns through consistent and data-informed social media activities. Key responsibilities included: Planned and executed social media strategies aligned with brand goals and marketing objectives. Managed monthly content calendars and ensured timely publishing across Facebook, Instagram, LinkedIn, and other platforms. Created engaging captions, promotional content, and campaign ideas aligned with brand tone and audience interests. Coordinated with design and marketing teams to develop visually appealing and consistent content. Monitored post performance and analyzed engagement metrics such as reach, impressions, likes, shares, comments, and CTR. Tracked key performance indicators (KPIs) to evaluate content effectiveness and improve future campaigns. Used Google Analytics 4 (GA4) to understand website traffic coming from social media and analyze user behavior patterns. Assisted in tracking campaign performance using UTM links to measure traffic sources and conversions. Conducted basic keyword research and competitor analysis to improve content relevance and visibility. Supported paid social media campaigns by assisting in audience targeting, ad monitoring, and performance tracking. Maintained brand consistency across all social media platforms by following established guidelines. Engaged with the online community by responding to comments and messages to improve customer interaction and trust.