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Shopify Store Manager
MANELL FASHION • Freelance
Nov 2025 - Present • 9 mos
Managed and optimised the end-to-end operations of Manell Fashion's Shopify store, ensuring a seamless and on-brand shopping experience for customers. Oversee Shopify product catalogue management including uploading new collections, writing compelling product descriptions, organising categories, and maintaining accurate inventory levels. Developed and executed digital marketing strategies including Shopify email campaigns, social media promotions, and paid ads to drive traffic and increase online sales. Monitored store performance using Shopify Analytics and Google Analytics, generating regular reports to identify trends, track KPIs, and inform data-driven decisions. Managed Shopify customer service operations, resolving queries and complaints promptly to maintain high satisfaction and encourage repeat purchases. Collaborated with the design and buying teams to align product launches with seasonal campaigns and brand identity. Implemented Shopify store improvements such as app integrations, UX enhancements, and A/B testing to improve conversion rates and average order value. Coordinated with logistics and fulfilment partners to ensure timely order processing and delivery.