Jade

Lead Motion Designer & Creative Director

Self Employed • ZZP

Sep 2023 - Present • 3 yrs 2 mos

Founder and Lead Motion Director at Render Studio, specializing in bespoke B2B SaaS explainer videos, high-converting product demos, and technical UI animation for venture-backed tech startups, AI platforms, and enterprise software companies across North America, Europe, and global tech hubs. CORE PRODUCTION & TECHNICAL TOOLCHAIN: • Bespoke UI Vector Reconstruction: Converting live web applications, complex dashboards, and staging environments into scalable vector assets directly from Figma artboards and source components. • Advanced Motion Graphics: Staging dynamic 3D camera sweeps, isometric spatial depth, fluid cursor interaction, and kinetic transitions in Adobe After Effects (30fps CFR broadcast standards). • Enterprise Data Sanitization: Rebuilding proprietary software interfaces with 100% synthetic PII demo data, masking sensitive user metrics, and strictly adhering to corporate NDA guidelines. • Audio Architecture & Sound Design: Sourcing commercial studio voiceovers (neutral American and international accents) paired with tactile UI foley (clicks, snaps, sub-bass impacts, and mechanical audio beds) mastered at -14 LUFS. SPECIALIZED DELIVERABLE FORMATS & USE CASES: • High-Impact Product Hunt & Landing Page Hero Launch Videos • B2B Enterprise Software Feature Walkthroughs & Onboarding Flows • High-Tempo Soundtrack-Driven Kinetic UI Teasers & Social Ad Cuts (16:9 & 9:16) • Investor Pitch Deck Video Prototypes & Technical AI Architecture Demos Directing narrative pacing, scriptwriting, and visual storytelling that translates complex code, developer tools, and workflow automation into clear, intuitive conversion visual assets.

Senior UI/UX Motion Designer

Freelance • Freelance

Jan 2022 - Aug 2023 • 1 yr 7 mos

Senior UI/UX Motion Designer and video strategist operating across agency contracts, high-growth tech startups, and B2B SaaS teams. Specialized in translating complex technical software workflows, API architectures, and enterprise platforms into high-converting video assets, interactive product demos, and kinetic marketing materials. CORE RESPONSIBILITIES & DELIVERABLES: - High-Converting SaaS Explainer Videos: Scripted, storyboarded, and produced end-to-end explainer videos and product demos focused on feature clarity, time-to-value acceleration, and landing page conversion rate optimization. - Vector Interface Animation & Reconstructions: Extracted live DOM interfaces, dev environments, and Figma design tokens into clean scalable vectors, animating responsive SaaS dashboards and micro-interactions in Adobe After Effects. - Scriptwriting & Narrative Pacing: Authored high-retention technical voiceover scripts calibrated to 130-140 WPM spoken word budgets, ensuring zero cognitive friction between auditory explanations and on-screen UI transitions. - Multi-Platform Video Suites: Formatted master 16:9 widescreen presentations for website heroes and investor pitches, alongside modular 9:16 vertical cuts optimized for LinkedIn, X (Twitter), and paid performance marketing channels. - Sound Design & Foley Architecture: Engineered custom UI acoustic feedback, subtle tactile clicks, sweeps, and atmospheric riser tracks synchronized to keyframe easing curves. SOFTWARE VERTICALS COVERED: - Developer Tooling, Cloud Infrastructure, and Cyber Security Platforms - FinTech, Web3, Analytics, and Data Science Observability Suites - Enterprise CRM, Workflow Automation, and Generative AI Products Collaborated directly with product managers, creative directors, and growth marketers to reduce user onboarding friction and produce polished product films that validated market positioning.

UI/UX & Interactive Design Specialist

Self employed / Freelance • Freelance

Feb 2020 - Dec 2021 • 1 yr 10 mos

UI/UX and Interactive Design Specialist combining computer science foundations with user interface prototyping, digital product animation, and front-end interaction design for early-stage software startups, devtool platforms, and SaaS founders. CORE FOCUS AREAS & PRODUCTION IMPLEMENTATION: - Interactive UI/UX Prototyping & Flow Mapping: Built interactive user journeys, state transitions, and responsive component prototypes in Figma to stress-test complex software workflows, dashboard usability, and SaaS navigation prior to code deployment. - Functional Micro-Interactions & Component Motion: Designed purposeful, tactile motion systems for web application interfaces, including contextual modals, navigation drawer transitions, button toggle states, and animated data-visualization dashboards. - Visual MVP Positioning & Investor Pitch Assets: Partnered directly with technical founders, product engineers, and early-stage executives to articulate minimum viable product (MVP) value propositions through kinetic pitch deck sequences, investor walkthroughs, and animated product teasers. - Design System Architecture & Vector Ingestion: Structured production-ready vector hierarchies, scalable SVG assets, and design token libraries, ensuring seamless asset handoff between product design systems, engineering repositories, and motion pipelines in Adobe After Effects. - Front-End DOM & Web Technology Alignment: Leveraged deep understanding of HTML/CSS web layout mechanics and component lifecycles to design realistic interface animations that faithfully represent actual software capabilities. Established the core engineering and design foundation for high-fidelity SaaS motion design, combining deep comprehension of software architectures, front-end DOM structures, and UX hierarchies to eliminate user onboarding friction and communicate software value intuitively.