
Jake S
AEO and SEO That Converts
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Portfolio
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Organic Growth Marketing Manager
Practice Better • Fulltime
Sep 2023 - Present • 3 yrs 1 mo
- Grew LLM-influenced traffic 10x year-over-year through GEO/SEO strategy — including new page builds, on-page optimization, and A/B testing via Amplitude — driving $23,917 in LLM-attributed new MRR and 723 signups, representing 6.1% of total new MRR - Built Practice Better's Interactive Demo Center from scratch, generating $122K in first-paid MRR and $961K in CLV across 1,706 customers — converting 58% of engaged companies to paid - Co-led two full website messaging and UX overhauls, partnering with PMM and Design to redefine page architecture, copy, and content strategy - Built 20+ competitor comparison pages, driving 529 signups and an estimated $17–22K in new MRR over 12 months, with comparison-page visitors converting to paid plans at 2x the site baseline - Built an AI-powered reporting workflow using Claude to aggregate data across 3 platforms, delivering automated weekly and monthly performance briefs to marketing leadership - Managed SEM/paid media program, achieving a 4x ROAS over 6 months